Convert Website Visitors into Paying Members with Newsletter ‘Thank You’ Pages

Why You Should Have a Newsletter (00:01:25)

• Newsletters have been proven to increase sales, with 44% of consumers making a purchase based on promotional emails, making them a good way to get extra revenue out of a community by offering deals, promotions, or additional features (00:01:46).
• Having a newsletter increases the perceived value of a membership by providing free, informative, and well-written content, which can be a gateway to getting someone to sign up for a premium membership (00:02:23).
• Newsletters help connect with members, as consumers receive more newsletters than personal emails and want to receive commercial emails to stay up to date with brands and companies they’re interested in (00:02:58).
• Newsletters can increase website traffic, with 82% of consumers opening emails from newsletters they’re subscribed to, and a percentage of those people clicking on links included in the newsletter (00:03:47).
• Having a newsletter establishes positive long-term relationships with members by showing them they’re valuable and haven’t been forgotten, even if they’re no longer a member, by providing them with valuable information (00:04:18).

How To Increase Open Rates & Write Email Newsletters Your Members Want To Read (00:04:56)

• Creating a newsletter can be made easy by considering various factors, such as determining the content to include, and a previous webinar discussed 10 tips to develop a successful newsletter and increase open rates (00:04:57).
• A previous webinar provided actionable steps on creating a newsletter and was well-received, making it easy to digest and implement the tips provided (00:05:10).
• Newsletters are important and do not need to be sent frequently, with once a month being sufficient for most websites and brands, allowing for a manageable and effective communication strategy (00:05:33).
• The challenge of deciding what to talk about in a newsletter is a common issue, but there are resources available to help, such as a previously recorded webinar that shared tips on easily writing emails (00:05:02).
• The previous webinar covered topics such as how to easily write emails and increase open rates, providing valuable information for creating a successful newsletter (00:05:14).

What to Do After Someone Subscribes (00:05:41)

• The primary focus is on how to get more use out of someone once they sign up for a newsletter, as they are already showing interest in the website by wanting to hear more and allowing direct email contact (00:05:41).
• Newsletters are considered awesome and can be utilized to encourage subscribers to take more actions on the website (00:05:46).
• Once someone signs up for a newsletter, there is a good chance of getting them to take additional actions on the website, as they have already demonstrated interest by subscribing (00:06:04).
• The goal is to capitalize on the interest shown by subscribers and potentially convert them into paying members by guiding them through a series of actions after they subscribe (00:06:07).

Make a Thank You Page (00:06:10)

• When a visitor signs up for a newsletter by putting in their email address, they can be automatically directed to a thank you page, which shows gratitude for their trust in allowing more information to be sent to their personal inbox (00:06:10).
• The thank you page is an opportunity to encourage visitors to take additional actions, such as following on social media, highlighting the benefits of joining the community, or linking to informative articles and videos (00:06:37).
• The benefits of joining the community can be highlighted by listing a few primary benefits that members receive, without bombarding them with a sales speech, to entice them to sign up and become a member (00:07:11).
• Linking to informative articles, videos, or other posts on the site can have SEO benefits and show visitors that there is other useful information available, keeping them engaged and interested in the website (00:07:27).
• Directing visitors to other useful pages on the website, such as a local business directory or events page, can be beneficial depending on the target demographic and niche (00:08:00).
• Providing a testimonial from a happy member on the thank you page can reinforce social proof, showing that other people are getting value from the website and encouraging visitors to become members (00:08:40).

Example: Brilliant Directories’ Thank You Page (00:09:01)

• The Brilliant Directories website has a “thank you” page that appears when someone requests to try the demo, which is similar to a newsletter subscription process (00:09:02).
• When a user tries a demo, they are presented with a link to the Facebook group and a form to fill out if they didn’t receive the demo, which may be due to a mistyped email address (00:09:07).
• The “thank you” page also includes links to helpful content, such as previous webinars, and offers the option to set up a private tour or one-on-one demo (00:09:31).
• For a membership community, the “thank you” page can include a call-to-action to book a call or send an email to inquire about membership benefits, which can help open up a dialogue and increase the chances of closing a sale (00:09:47).
• The key is to keep people engaged and clicking, and every website and offering is different, so it’s essential to find a handful of things to keep people interested (00:10:03).
• The example “thank you” page includes a testimonial, which is one of the strategies being recommended, and it’s essential to figure out how to implement these strategies effectively (00:10:20).

How to Make a Newsletter Sign Up Thank You Page (00:10:32)

• A landing page was created using a drag and drop builder, with a title, benefits, and a newsletter form to encourage visitors to subscribe for a reason, highlighting short-term and long-term benefits (00:10:46).
• The landing page includes a newsletter form, which is a standard feature on all sites, and benefits such as “get all these benefits” to entice visitors to subscribe (00:11:17).
• In the admin area, two pages were created: a newsletter page and a newsletter confirmation page, which serves as the redirect page after filling out the newsletter form (00:11:31).
• The newsletter page uses draggable content blocks, a two-column area, and a hero section with an image, to display the newsletter form and benefits (00:11:54).
• A thank you page was created, which is simple and includes a link to the Brilliant Directories Facebook group, as well as draggable content blocks with three features and more things to do on the site (00:12:39).
• To redirect visitors to the custom thank you page after filling out the newsletter form, the form needs to be edited and customized, which can be done through the toolbox and form manager (00:13:28).
• The form can be customized by making a change, such as adding a hidden field, and then saving the changes, after which the redirect page can be set up (00:13:54).
• The redirect page is set up by editing the customized newsletter form and selecting the page to redirect to after filling out the form (00:14:19).
• To set up a redirect page, it is necessary to edit the form settings, specifically the save actions, and redirect to a URL, which in this case is the newsletter confirmation page, by putting the redirect URL in the designated field (00:14:21).
• After filling out the form, people can be redirected to a page, such as a thank you page, which can have various elements, including animated GIF, and can be utilized to increase engagement with the site (00:15:12).
• The default newsletter process can be modified to redirect subscribers to a thank you page, which can include additional calls to action, providing better materials and resources, and encouraging contact, such as requesting a private tour (00:16:04).
• To implement this, it is essential to create a thank you page and link to it in the form settings, by setting the form settings to redirect to a URL, and then putting the redirect URL in the designated field (00:16:40).
• The process involves editing the form, specifically the newsletter model sign up, and setting the form settings to redirect to a URL, which allows for the creation of a more engaging experience for site visitors (00:16:38).