Webinar Wednesday 167 – November 8, 2023

SMART LISTS: Create Webhooks for Unique Smart Lists, Forms & Posts (00:03:07)

• Individual web hooks can now be created for specific smart lists, forms, and posts, allowing for more targeted Data synchronization, which is an improvement over the previous method where all smart list types were grouped together and sent into a single web hook (00:03:09).
• To create a new web hook, users can go to the admin area, then to the Developer Hub, and click on the plus button under web hooks, where they can select the type of data they want to sync, such as custom forms or post features like events, jobs, or properties (00:03:24).
• Custom forms, such as those used on landing pages to capture email addresses, can have their own web hooks, and the same applies to different post features, enabling the creation of individual smart lists to send data out whenever a member creates or updates a post (00:03:36).
• The new web hooks feature allows users to select individual smart lists for the data to be synced and sent with the web hook, making it a useful tool for those using web hooks and smart lists (00:04:02).
• This updated functionality provides more flexibility and control over data synchronization, making it easier to manage and integrate data from various sources, including smart lists, forms, and posts (00:04:10).

DASHBOARD: Display Recent Transaction History in Member’s Dashboard (00:04:16)

• The members dashboard has a new module that can be turned on or off to display a stream of the member’s recently paid transactions on the website, which could be for digital products, leads, or their membership plan, and shows three or four recent transactions (00:04:30).
• This module is useful for members to view their recent transaction history, and if they click “view all”, it will take them to the same link that the billing information goes to, where they can see the full transaction history (00:04:47).
• The setting to enable or disable this module is located in the admin area under membership plans, where it can be enabled per membership plan level, and is found under the “members dashboard” tab and then “dashboard display settings” (00:04:57).
• The “show recent transactions module” is a new setting that can be enabled or disabled, and it is considered to be more useful than the QR code if it is enabled, but the choice of what to enable or disable is up to the user (00:05:16).
• The membership plan settings allow for customization of what is displayed in the membersふ dashboard, including the option to show or hide the recent transactions module, and this can be done by editing the membership plan and scrolling down to the “dashboard display settings” section (00:05:20).

MEMBERS: New “Incomplete” Account Status for Members (00:05:33)

• Members can have various account statuses, including active, inactive, on hold, cancelled, and a new status called “incomplete”, which is used when members do not fully complete payment on a membership plan signup due to glitches or other issues (00:05:34).
• The “incomplete” account status was created to address cases where members were being set as active despite not completing the signup process, and it will catch any members who do not fully complete payment on a membership plan signup (00:05:41).
• When a member’s account is marked as “incomplete”, the admin owner will receive a failed transaction email, allowing them to follow up with the member and resolve the issue (00:06:23).
• The “incomplete” account status can be found in the search members section, under account status, and it can also be used as an alternate status for other purposes, such as grouping or segmenting members (00:06:47).
• The system will automatically set a member’s account status to “incomplete” when a paid membership plan signup does not complete properly, but the status can also be used manually by the admin owner for other purposes (00:06:55).

DIGITAL PRODUCTS: Create Coupon Codes for Cloned Digital Product Post Types (00:07:15)

• The digital products add-on allows users to create additional services that can be sold to members, and coupon codes can be created for these services, including SEO services, marketing services, email blasts, and in-person services (00:07:15).
• The ability to clone post types is available, and many people clone their blog post type and use it for other types of content, while others clone their digital product post types to sell other items such as workshops, tickets, and SEO services (00:07:39).
• A new feature now enables users to create coupon codes for cloned digital product post types, allowing for more granular control over coupon code creation for various products and services sold through the website (00:07:54).
• The digital products add-on provides flexibility in creating coupon codes for different products and services, including cloned post types that have been renamed for selling specific items like workshops, tickets, and other services (00:08:14).

FINANCE: Ability to Search Transactions by Product Name & Keyword (00:08:25)

• The ability to search transactions by product name or keyword has been introduced, allowing for more specific and helpful searches in the finance tab of the transaction history (00:08:25).
• This new feature enables searching for digital products, such as workshops, by name, which was not possible before, as they are not considered membership plans and were not included in the dropdown menu (00:08:26).
• The search function can now be used to find transactions related to specific products, including digital products, leads, and payer posts, by searching for keywords or partial names, such as “workshop” or “plan” (00:08:30).
• The search results can include individual and alternate transactions, and can also find products with partial name matches, such as searching for the word “plan” to find all products with “plan” in their name (00:08:35).
• This new search functionality provides a broader search capability than the previous option of selecting a single membership plan to search transactions for, allowing for more flexibility and ease of use (00:08:37).
• The finance tab in the transaction history now includes a new field for searching product names, which can be used to search for specific products or keywords, making it easier to find and track transactions (00:08:39).

SPEED: More Speed Optimization were released to Improve Pagespeed Scoring (00:09:57)

• Additional speed optimizations have been released to improve page speed scoring by making adjustments to the front end of websites, which is an ongoing maintenance process (00:09:59).
• The benchmarks for most websites are pretty quick, but page speed scores can be lower if larger images or tracking codes, such as Facebook pixels, HubSpot analytics, or Google Tag Manager, are added to the site (00:10:10).
• These tracking codes and scripts can contribute to slower page load times, but there are ways to remedy this issue by adjusting where these scripts are loaded on the page (00:10:27).
• The team is available to help identify and resolve any page speed issues, and updates are coming soon to further improve page speed (00:10:43).

ZAPIER: New “Triggers” to initiate workflows instead of relying on “Webhooks” (00:10:45)

• Zapier is being utilized to create workflow integrations between BD and other platforms, and up until now, Webhook have been used to send data out of the BD site to third-party platforms (00:10:46).
• Dedicated triggers are being created to initiate workflows, allowing users to select specific directories as the trigger, which is an alternative to using webhooks (00:10:52).
• One advantage of using triggers is that they do not require a paid Premium plan in Zapier, whereas webhooks are a premium feature that requires a paid plan (00:11:12).
• The introduction of triggers provides an additional way to export data out of the BD site and transfer it to other platforms that are used, without the need for a paid plan (00:11:19).
• This new feature will enable users to integrate their BD site with other platforms more easily, using Zapier’s triggers to initiate workflows (00:11:32).

PROFILE TABS: Tidy Up Profile Pages with Design Setting to Scroll Excessive Tabs (00:11:35)

• The profile tabs feature is highly anticipated, allowing users to scroll through excessive tabs on both mobile and desktop, rather than having them stacked on top of each other on the member’s profile page (00:11:35).
• This feature is expected to be released before November 20th, as it is currently undergoing its final quality assurance checks (00:11:49).
• The release of the profile tabs feature is planned to happen this month, following the completion of a few more checks (00:11:53).

DIGITAL PRODUCTS: Ability for Members to Revisit Confirmation Pages and Emails (00:11:57)

• The ability for members to revisit their confirmation pages and emails after purchasing digital products is being implemented, which will help members who may have lost critical information or need to access additional steps after a purchase (00:11:58).
• Members will be able to re-access confirmation pages and emails that contain important information, such as additional steps to take after purchasing a digital product, which they currently cannot do (00:12:00).
• This new feature is expected to improve the support provided to members and offer more comfort to those who need to access this information again, reducing the likelihood of members becoming stuck after a purchase (00:12:03).
• Prior to this implementation, members who purchased digital products were at a stalemate if they lost access to critical information or did not know how to re-access their purchases (00:12:09).
• The implementation of this feature should help reduce the support burden and provide members with a way to revisit important information, such as confirmation pages and emails, at a later time (00:12:15).
• Members will no longer be stuck if they lose access to critical information or need to re-access their digital products, as they will be able to revisit their confirmation pages and emails (00:12:21).
• This change is intended to provide more comfort to members and improve their overall experience when purchasing digital products, by allowing them to easily access important information again if needed (00:12:29).

TONS MORE: Speed, security, API, webhook, quality-of-life features and exciting new releases on the way! (00:12:34)

• The development team has a long list of items to work on, including speed, security, API, Webhook, and quality-of-life features, with a focus on making the platform more intuitive and fluid, especially with the text editor, to reduce user frustration and provide a better experience (00:12:34).
• The team has been working on these features slowly, but will be putting more emphasis on them in the upcoming months to make the platform more pixel-perfect and user-friendly (00:12:43).
• Some of the updates are a result of user feedback and suggestions, such as the smart lists feature, which was incorporated after a user, Stephen, mentioned it in a previous webinar and the team pushed it up the list (00:13:36).
• The team is open to hearing more feedback and questions from users, and encourages them to raise their hands and ask questions about the current topics, such as the upcoming features and updates (00:13:18).
• The text editor is being improved to make it more intuitive, with features such as easier clicking and dragging, to make the user experience more seamless and reduce aggravation (00:12:51).
• The team is committed to continuously improving the platform, with many exciting new releases on the way, and values user input and suggestions to make the platform better (00:13:09).

Do Zapier updates also apply to Pabbly? (00:13:53)

• Zapier updates are being implemented, and a question arises about whether these updates also apply to Pabbly, or if they are exclusive to Zapier (00:13:53).
• The protocol typically followed is to first get things working smoothly in Zapier, and then contact Pabbly to request updates on their end, as Zapier allows self-updates, but Pabbly prefers to handle updates internally (00:14:06).
• After Zapier updates are confirmed to be working, the team reaches out to contacts at Pabbly to request that they update their system as well, creating a domino effect to ensure consistency across both platforms (00:14:09).
• The distinction in update protocols between Zapier and Pabbly is noted, with Zapier allowing self-updates, while Pabbly handles updates on their own end (00:14:19).
• The question about Zapier updates and their applicability to Pabbly is acknowledged as a good inquiry, with no further questions or concerns raised at the time (00:14:30).

Stock Photo Library for Posts add-on (00:14:36)

• A brand new add-on called the Stock Photo Library for Posts has been introduced, which extends access to the stock photo library to members, allowing them to insert Stock photography directly into their posts when publishing on the website (00:14:46).
• The stock photo library contains over 3 million stock photos, which can be accessed by website admins in the backend admin area, and with this add-on, members can also access it when creating content on the front end of the site (00:14:59).
• The Stock Photo Library for Posts add-on enables members to quickly and easily find and insert stock photos into their posts, increasing the value of the content being published to the website (00:15:22).
• Initially, everyone both admins and members had access to the stock photos in the admin area, and this add-on is an extension of that feature to the front end of the site, where members can use the text editor to create content like blog posts [ predecessing information starts at 934.959, but the most relevant timestamp is 940.959].
• A demo of the Stock Photo Library for Posts add-on will be provided to showcase its features and functionality (00:15:55).

Key Features (00:15:56)

• The stock photo library for post add-on provides members with access to over 3 million Stock photography, which is expected to grow over time (00:16:06).
• The photo library is accessible directly in the text editor, allowing members to search for and insert images into their content without having to visit a third-party website or purchase individual stock photos (00:16:24).
• Members can search for specific photos and insert them into their content with just one or two clicksicense (00:16:41).
• Access to the stock photo library can be enabled for individual members or for all members within specific membership plans, giving administrators control over who has access to the library (00:16:53).
• The stock photo library can be enabled on a membership plan basis, allowing administrators to choose which plans have access to the library (00:17:09).

Let’s See a Demo (00:17:13)

• The setup for a community article is demonstrated, showcasing the ability to access stock photo add-ons when the feature is enabled on the front end of a website, allowing members to have access to a “pixels” option when inserting an image (00:17:14).
• When the stock photo add-on is enabled, users can search for images, choose the orientation, and select from a variety of options, making it a useful feature to use in conjunction with the chat Generative pre-trained transformer add-on to quickly generate articles with quality imagery (00:17:42).
• A prompt is used to have chat GPT generate a 500-word article in the tone of a Health Magazine, discussing the benefits of hiking on weekends for heart health and longevity, specifically for seniors, and the importance of using specific article topics (00:18:23).
• The chat GPT add-on can create a humanized touch with its output by adding a phrase to avoid AI detection, and it can remember what it was doing and piece together an article if it gets cut off mid-sentence (00:18:55).
• The generated article is then used to demonstrate how to add images, with the ability to search for images, select an orientation, and align the image, making it easy to create a visually appealing article (00:19:56).
• The article is titled “The Hidden Treasure of Hiking: A Pathway to Heart Health and Longevity” and features images added to various sections, including a horizontal image at the top and a section on rediscovering our natural rhythm (00:19:58).
• Users can choose the size of an image, with options including small, medium, and large, where a large image is 1200 pixels, a medium is 650, and a small is 350, and the size should be chosen based on the space where the image will be used (00:20:52).
• The images available are royalty-free, so users do not have to pay for them, and they can be used to enhance articles without having to search the internet (00:21:35).
• With the VIP add-ons Club, users can enable a feature that turns plain text into a more decorated article, and they can also use pre-made elements, such as headings and call-to-action buttons, to enhance their blog posts (00:21:40).
• Users can add images to their articles, including Stock photography from libraries, and they can replace existing images with new ones using the replace button, which allows them to search for images, drag and drop them, or use a URL (00:22:40).
• The stock photo libraries available are of high quality, and users can soon select these libraries as the featured image, with plans to team up with other stock photo libraries to increase the number of available images to 10 million or more (00:23:06).
• Having high-quality images in posts is beneficial, and users can use the available tools and features to add images and enhance their articles, making them more engaging and effective (00:23:40).

Benefits of High-Quality, Relevant Photos (00:23:45)

• High-quality and relevant photos can increase the perceived value of a website and its content, making it more engaging and encouraging visitors to stay on the page longer (00:23:45).
• Using high-quality images can break up long pieces of text, making the content more scannable and easier to read, while also helping to boost the emotional appeal of the content (00:24:02).
• Relevant images can help connect with the audience on a deeper level, potentially leading to a lower bounce rate and increased exploration of other content on the website (00:24:11).
• High-quality photos can also help with social sharing, as posts accompanied by super high-quality images and graphics tend to gain more traction on social media (00:25:41).
• The ability to quickly find and insert relevant photos can increase credibility, making the content look more authoritative and trustworthy, and saving time by eliminating the need to search for and upload images (00:26:26).
• Having access to high-quality Stock photography can save time and effort, allowing users to create content more quickly and focus on other aspects of their business, effectively helping to grow their communities (00:27:09).

Stock Photo Library Access Settings (00:27:46)

• To access the stock photo library settings, go to the advanced settings and search for “frella enable stock photo library” to choose which editors to enable it for, and then select the desired settings, such as enabling access for the website owner or specific membership plans (00:27:46).
• The stock photo library can be enabled for entire membership plans by going to the membership plan settings under the finance section, where the option to enable free stock images in the text editor can be found (00:28:45).
• Alternatively, access to the stock photo library can be granted to individual members through the quick edit popup in the admin area, where the option to enable or revoke access can be found under the listing settings (00:29:42).
• When enabling access to the stock photo library for individual members, the setting will override the membership plan setting, allowing for customized access control (00:30:30).
• Once access to the stock photo library is granted, members will be able to search and use Stock photography in their text editors, in addition to uploading their own images (00:31:06).
• The stock photo library access settings can be used to offer perks to higher-tiered members or to sell access as a digital product, and can be managed through the membership plan settings or individual member settings (00:29:11).

Bonus Tips (00:31:23)

• Creating a digital product or service, such as integrated stock photo libraries, can be upsold as a feature to members, especially if the site is content-heavy with user-generated content, at a timestamp of (00:31:23).
• Members at higher tiered plans can be granted access to the digital product or service as an incentive to upgrade, or it can be given to all members to encourage content creation, with the alternative option being to provide it to all members at (00:31:29).
• The integration of Stock photography can be announced to the community through a newsletter, highlighting the work that went into making it available, and members will appreciate the update, as seen at (00:31:31).
• The digital product or service can be used in conjunction with content blocks and Chat Generative pre-trained transformer to create articles and decorate them with images, as well as insert calls to action for different offers, such as ebooks, at (00:31:37).
• The use of content blocks allows for the insertion of calls to action, such as promoting an ebook, and can be a great way to utilize the digital product or service, with an example given at (00:32:33).
• Providing updates and new features to the community, such as the integrated stock photo libraries, can be a positive update and make members happy, as mentioned at (00:32:00).
• The community can be informed about the updates and new features through newsletter announcements, and members will appreciate the work that goes into providing these updates, as seen at (00:32:11).
• The combination of integrated stock photo libraries, content blocks, and Chat GPT can be a powerful tool for creating engaging content and promoting offers, withゞan example of spinning up an article about the benefits of hiking at (00:32:35).
• The use of integrated stock photo libraries and content blocks can help create a positive experience for members and encourage them to create content on the site, with the goal of making the community happy and appreciative, at (00:32:40).

Extra Tip Using Emedly for Affiliate Product Links in Articles (00:32:55)

• To enhance an article, a content block can be added, such as a list of recommended hiking gear, which can include items like walkie-talkies, hiking poles, and gloves, and this can be done using a text editor (00:32:57).
• The Embedly plugin can be utilized to embed links from various sources, including Amazon (company), by simply pasting the URL into the text editor, and it will automatically retrieve the relevant information and create a link (00:34:01).
• The Embedly feature can be enabled in the advanced settings of the text editor, allowing users to embed content from numerous sources, including news articles, tweets, and Instagram posts, without requiring complicated coding (00:34:09).
• By using Embedly, users can add more interactive elements to their articles, such as product links with affiliate referral links, and this can be done with various platforms, not just Amazon (00:35:14).
• The Embedly setting can be found in the advanced settings of the text editor, where users can choose which text editors to enable it for, and it provides an extra option to embed URLs, making it easy to add content to blog articles (00:35:31).

Will stock videos be available in addition to photos? (00:36:34)

• Stock photography have already been made available to Rockstar paid members as part of their membership plan, with the upgrade having been implemented while the topic was being discussed (00:36:40).
• The integration of stock videos is being considered, with Pixabay being the next target for integration, as it offers not only images but also illustrations, vectors, videos, and gifs (00:36:55).
• Pixabay’s content, including illustrations and vectors, will be made available first, and then other media types, such as videos, may be explored later (00:37:26).
• Videos from a stock library, if made available, would likely come from Pixabay, and could be used to enhance engagement and SEO in text areas, such as in a text editor (00:37:28).
• The use of stock videos, such as b-roll, could be beneficial for maintaining user engagement and providing an alternative to static images (00:38:02).
• The exploration of stock videos will begin with Pixabay, starting with their illustrations and vectors, and then potentially expanding to other media types (00:38:13).

How to explain value of stock photos library access to members? (00:38:27)

• To effectively communicate the value of stock photo library access to members, it is essential to understand the type of content they are currently posting, such as events and articles, and how Stock photography can enhance these posts.yy (00:38:43)
• Stock photos can enrich members’ articles, making them more appealing and eye-catching, while also providing an easily accessible resource that saves them time and effort in searching for images elsewhere (00:39:05)
• Having access to a stock photo library can also boost members’ confidence in creating posts, as images can convey more information than words, and a relevant stock photo can significantly elevate the quality of a post, such as a promotional post for an event or concert (00:39:26)
• The value proposition of stock photo library access includes providing members with a convenient and reliable source of high-quality images, allowing them to create more engaging and effective content without having to spend time searching for images, and this can be explained to members through various means, such as announcements or utilizing tools like chat Generative pre-trained transformer (00:38:30)

How to link to claimable listing URL in emails? (00:39:39)

• The claim listing feature was previously covered, and emails with embedded direct links to the claim listing page were created, allowing users to click and go to their specific page (00:39:43).
• The emails were personalized for each person, using a CSV file with their content, which was extrapolated and included in the email, enabling users to access their specific information directly (00:40:13).
• The variables required to send the link through the BD admin include the protocol website URL and file name, which are necessary for creating the claimable listing URL in emails (00:40:41).
• An article was shared, which contains more information on the topic, including the necessary variables and protocol for creating the claimable listing URL (00:40:34).
• The process of creating these emails and links was done in the past, and the details of how it was done are not clearly recalled, but the necessary information is available in the shared article (00:40:05).

How to activate Embedly in text editors? (00:40:50)

• To activate Embedly in text editors, one needs to access the advanced settings, where Embedly will be available (00:40:52).
• A user, Rich, had a question about activating Embedly, but was switching between screens and missed the explanation, so the process was illustrated again for his benefit (00:40:51).
• Another user, Wilf, joined the conversation, expressed his appreciation for the content, and mentioned that he has a large list of questions, but will wait to see if there’s time to discuss them at the end of the call (00:41:13).
• Wilf and Rich both praised the quality of the content, with Wilf stating that the team is “knocking it out of the park” and Rich saying “you guys are crushing it as always” (00:41:07).
• The conversation involved multiple users, including Jason, Rich, and Wilf, who all participated in a discussion about Embedly and text editors (00:41:04).

Multi-Location Listings vs. Multi-Member Manager (00:41:37)

• The discussion revolves around setting up a site with multilocation listings, which allows businesses to be found in search results across different geographic areas, with the goal of making the search results more granular (00:41:37).
• The site in question is cosmetic spa.com, and the membership plan that grants access to select multiple locations is the Med Spa Premium, which is beneficial for businesses with multiple locations (00:42:59).
• The multilocation listings feature is useful for businesses that serve or try to reach people in nearby areas, such as a California home appraiser who also travels to Nevada for work (00:44:05).
• The multi-member manager feature, also known as sub accounts, is suitable for businesses with multiple physical locations, such as a gas station owner with multiple locations, where each location has its own profile, address, and phone number (00:43:43).
• The site owner is having trouble setting up the multilocation listings and sub accounts features, particularly for small chains of spas that have multiple locations (00:45:20).
• The location types on the site can be set up as service areas, which allows businesses to choose additional locations around the world, such as a region, zip code, city, county, or state, giving them more visibility on the site (00:44:30).
• Businesses may have multiple fixed retail locations where customers visit, and in such cases, using the multi-member manager is recommended to list additional locations, including their addresses and separate phone numbers (00:45:42).
• To add an extra layer of visibility, it is suggested to allow members to select additional ZIP codes and cities under the membership plan, which can help them attract users from nearby areas (00:46:31).
• Limiting the selection to city and ZIP code level is advisable, as giving countrywide visibility to a local brick-and-mortar business like a cosmetic spa may not be relevant (00:47:19).
• Members can be allowed to select up to 10 additional cities and ZIP codes where they want to attract users from, providing them with additional exposure (00:47:01).
• The search results for a given location should show context on how a business was found, such as “serves Illinois” if they selected the state as a service area (00:48:17).
• Using county as a selection option is also possible, but it depends on the specific needs and requirements, and limiting the number of choices may be necessary if county is included (00:48:46).
• The multi-member manager and service areas settings can be used together to provide members with more visibility and control over their listings (00:49:21).
• Members can have a brick-and-mortar location and select service areas nearby, and they can also create sub-accounts at alternate locations with their own service areas (00:49:29).
• A member can continue to create multiple sub-accounts at different locations, each with its own set of service areas, allowing for flexibility in managing their accounts (00:49:41).
• Teresa, a participant, joined the conversation and was unmuted, allowing her to ask questions and engage in the discussion (00:49:57).
• Teresa is calling in from K Hawkin in Pennsylvania, outside of Philadelphia, and she has a question regarding her site, which is currently not functioning as expected (00:50:10).
• Teresa’s question is related to a specific issue she is experiencing with her site, but the details of the issue are not fully explained in this portion of the conversation (00:50:20).

How to create a page with a search module to search for members? (00:50:32)

• The goal is to create an intermediary page for searching notaries, where users can search by category, location, and other options, and this page will have a search module with various filters (00:50:32).
• To achieve this, a new page will be created, and a table with three cells will be added to it, with a widget that contains the search module, allowing users to search by top category, sub-category, and location (00:51:16).
• The search module will have options to search by category, location, and name, and it will be possible to add more search options, such as a keyword search module, to the page (00:51:58).
• The widget name for the search module will be used to add it to the intermediary page, and the page will be saved with a title, such as “Search Notaries” (00:53:03).
• The intermediary page will have a sidebar search module that allows users to search for notaries by different criteria, and the search results will be displayed on the same page (00:53:28).
• Additional search options, such as a keyword search module, can be added to the page by using the widget name and adding it to one of the cells in the table (00:53:55).
• The keyword search module will allow users to search for notaries by typing in a keyword, and the search results will be displayed on the same page (00:54:11).
• The process of customizing a webpage involves making various changes, such as saving changes and potentially using CSS to hide the title, and this can be done quickly, (00:54:16)
• Categories and keywords can be used to organize content, and while there isn’t currently a category plus keywords option, it is possible to use the default categories or create a customization to include keywords, (00:54:37)
• Using a table can help create a nice border and center content on the page, making it a simple and effective strategy for designing a webpage, (00:54:59)
• To make a page searchable, it’s necessary to update the design settings, which can be done by going to the homepage and searching for a specific call to action, such as “search now” or “find a notary”, (00:55:10)
• When creating a search link, it’s always necessary to include a forward slash, but the full domain name is not required, and this can make the link easier to read, especially in small spaces, (00:55:28)
• The forward slash is used to indicate the start of a URL, and it’s especially important when linking to an external site, such as Eventbrite, (00:55:44)
• When linking to an external site, it’s necessary to include the full URL, but when linking to a page on the same site, it’s only necessary to start with the forward slash and the rest of the URL, (00:56:06)
• The final steps involve saving the changes and verifying that everything is in a good place, which can be done by checking the homepage and testing the links, (00:56:12)

How to add a video background to the homepage hero section? (00:56:30)

• To add a video background to the homepage hero section, it is possible but can be complicated due to the need to consider mobile devices and different screen sizes, and the potential increase in load time (00:56:31).
• The decision to serve an image or a video on mobile devices and different screen sizes must be made, and the video source must be found, such as uploading an mp4 file (00:56:46).
• Adding a video background to the homepage can increase the load time and may add too much to an already busy page, potentially disrupting the balance of the page (00:57:28).
• The current balance of the homepage is pretty good, and adding a video might just add a little too much, so it’s not necessarily recommended (00:57:49).
• The discussion then moves on to addressing other questions and comments from viewers, including Martin from England, who is given the opportunity to ask his question (00:58:02).

Are photos from Stock Photo Library optimized? (00:58:24)

• The images from stock photo libraries, such as Pexels, are already compressed and optimized before being delivered, with different sizes available, including 1200, 650, and 350 pixels, and the 1200-pixel image is approximately 100 kilobytes in size, which is suitable for its size (00:59:00).
• To monitor the use of these images by clients and check if they are optimizing them, one possible solution is to check the bandwidth usage on the website’s C panel, which may show where the bandwidth is being used and allow for searching for images with specific extensions, such as those from Pexels (00:59:31).
• The images from Pexels are already optimized, with metadata removed, which reduces the file size, and this optimization is beneficial for website performance (01:01:15).
• To check for any anomalies in image usage, it’s possible to look for uneven or unbalanced bandwidth usage or search for specific image extensions in the C panel, but it’s noted that the images themselves are already compressed and optimized (01:00:20).
• The use of stock photo libraries can be beneficial, as it provides active users on the site, and any potential abuse of the system by members would primarily affect their own profiles (01:00:40).