Webinar Wednesday 175 – March 27, 2024

Key Topics:

New Updates & Releases

• 3:10 – BD CHATBOT: Ability to hide or minimize by default in admin area
• 4:29 – LEAD EMAILS: Option to send reminder lead preview or full details
• 6:13 – MEMBER VARIABLES: Use member data inside the member dashboard [me=first_name]
• 8:27 – PHOTOS: “Unsplash” 5M+ Photo Library – BDers Access 10M+ Images
• 10:25 – CUSTOM FORMS: Visual Display of Submission Count for Each Form

Questions & Answers (Part 1)

• 11:33 – Clarification on member variables update?

Tip of the Week

• 13:38 – The Importance of Collecting Emails
• 17:15 – What Is a Squeeze Page? (capturing emails)
• 21:54 – Squeeze Page Example: eBook Offer
• 23:05 – Skyrocket Your Membership Email List
• 23:29 – Designing Effective Squeeze Pages
• 27:23 – Additional Types of Squeeze Page Offers
• 31:55 – How to Capitalize on Your Contact List
• 36:51 – Building Trust & Credibility

Questions & Answers (Part 2)

• 43:24 – Are Clickable Phone Numbers Possible?
• 48:52 – Send leads as SMS texts to members?
• 54:03 – Can members publish Facebook videos on a BD website?
• 57:08 – How does matching members with leads work?
• 1:06:24 – Verification options to filter spam form submissions?

AI-Generated Transcript – Please excuse any inaccuracies

BD CHATBOT: Ability to hide or minimize by default in admin area

• Ability to turn off, minimize, or hide the AI chatbot in the admin area.
• Found in the advanced settings under "Show chatbot in admin".
• Options include:
• Show icon only (light bulb icon).
• Show with suggestions.
• Hide completely.

LEAD EMAILS: Option to send reminder lead preview or full details

• Option to send reminder emails for pending leads.
• Found in "Interactions" > "Member leads".
• Can resend the complete email or a preview of the lead.
• Useful for members who have accepted or purchased a lead but need the information again.

MEMBER VARIABLES: Use member data inside the member dashboard

• Use member variables directly in the member dashboard.
• Format: me=variable name.
• Example: Welcome [me=first_name], it's great you're here.
• Variables include first name, last name, company name, member ID, top-level category, phone number, etc.
• Cheat sheet of variables will be provided in official documentation.

PHOTOS: "Unsplash" 5M+ Photo Library – BDers Access 10M+ Images

• Unsplash stock photo library now available in the admin area and for those with the stock photos for post add-on.
• Access over 10 million images directly in the admin area.
• Search for specific images within the library.
• Choose image orientation (e.g., square) for consistent design.

CUSTOM FORMS: Visual Display of Submission Count for Each Form

• Ability to see the number of times a form has been submitted in the form manager.
• Create smart lists of people who have filled out specific forms.
• Applicable to both visitors and members.
• Updates are based on suggestions from the BD Community.

Clarification on member variables update?

• Member variables include anything in the basic information, such as email address, position, website URL, etc.
• Custom fields added after the basic information can also be referenced.
• Capturing emails is crucial for online business growth.
• Collecting email addresses should be the first step before focusing on member registrations.
• Nurturing the contact list over time allows for further monetization through new members or other offerings.

The Importance of Collecting Emails

• Collecting emails is crucial for the success of an online business, including membership or directory websites.
• Without emails, it's challenging to stay in touch with website visitors and build a relationship that can lead to sales or paid listings.
• Emails allow businesses to:
• Target prospective members through specific email marketing.
• Stay in touch with website visitors who consume free content.
• Continuously market to existing members.
• Brilliant Directories offers several ways to collect email addresses:
• Free or paid sign-up membership plans.
• Newsletter sign-up.
• Contact us form (not just for complaints, but also for inquiries about business benefits).
• Enhancing these pages with compelling text can increase their effectiveness.

What Is a Squeeze Page? (capturing emails)

• A squeeze page is the initial landing page used to capture visitors' information through a lead form.
• The design should be laser-focused on lead generation with minimal distractions.
• The call to action (CTA) should be prominent, clear, and compelling, encouraging visitors to submit their email address for access to an offer.
• The page should provide a clear value proposition highlighting the specific benefits of the offer.
• Additional information, such as social proof or a preview of the offer, can be included to increase conversions.
• Multiple calls to action and email fields can be added throughout the page to make it easier for visitors to sign up.
• Squeeze pages can be used to offer alternate assets like PDFs or media kits in exchange for email addresses, even if the main offer is a paid membership.
• Collecting email addresses allows for continuous marketing and nurturing of potential customers who may not be ready to purchase immediately.

Squeeze Page Example: eBook Offer

• A squeeze page can offer an incentive like an eBook in PDF format.
• The page should have a prominent image, a clear heading, and a subheading explaining the offer.
• There should be an input field for the email address and a prominent button to download the guide.
• Social proof (testimonials or number of downloads) can be included to build trust.
• A second email input form can be added for visitors who missed the first one.
• This layout can be easily created using drag-and-drop content blocks in a website builder.

Skyrocket Your Membership Email List

• A previous tip of the week covered how to create a landing page with an email form to collect email addresses.
• The focus was on an eBook offer, but it could be anything.
• The main point is to build a landing page with an email form.
• A link to the previous tip of the week will be shared.

Designing Effective Squeeze Pages

• A squeeze page is the initial landing page where visitors are directed to.
• Four key aspects of an effective squeeze page:
• Compelling heading: Clear, bold, and concise, stating the offer (e.g., ebook, guide, live stream access).
• Clear copy: Additional information or subheading explaining the offer in more detail.
• High-quality images and videos: Enhance the page's appeal and trustworthiness.
• Prominent call to action: Persuasive prompt encouraging visitors to provide their email address in exchange for the offer.

Example of an Effective Squeeze Page

• Canadian travel website offering a free travel guide for Western Canada.
• Simple squeeze page with an image, social proof (number of downloads), and an email submission form.
• Demonstrates how even a simple squeeze page can be effective with compelling content and social proof.

Creating a Landing Page for Downloads

• Link shared in the chat teaches how to create a landing page like the example.
• Includes headline, ebook, email capture, and success page with download link.
• Encourages viewers to create a lead magnet and offer it in exchange for visitors' email addresses to grow their email lists.

Additional Types of Squeeze Page Offers

• Provide an ebook, guide, or report as a squeeze page offer.
• Offer exclusive reports, ebooks, or access to a professional member directory.
• Provide discounts and offers, such as 50% off a premium membership plan.
• Offer access to premium content, either through a free account or a free trial.
• Host live webinars, workshops, or live streams that require email registration.
• Offer valuable content relevant to the website's industry, niche, or location.
• The example squeeze page promotes access to undervalued stocks with high growth potential.
• It includes social proof with smiling faces and the text "join over 6,500 savvy investors."
• It lacks a high-quality image or video but has a prominent heading, simple CTA, and no distractions.
• Offer a special discount (e.g., 10% off) for providing an email address.
• Provide a free trial period for premium account access.

How to Capitalize on Your Contact List

• Segment contact lists and send targeted email marketing campaigns.
• Send upgrade offers to registered members and website visitors.
• Offer promotional opportunities to members through the contact list.
• Collaborate with similar brands for exclusive deals or joint promotions.
• Collect feedback from website visitors and members to improve the website.
• Send targeted campaigns to keep the brand top of mind.
• Use multiple channels to capture emails, including free listings, newsletter sign-ups, and ebook offers.
• Having multiple compelling offers increases the chances of capturing emails.
• Capturing emails increases the potential for future sales.

Building Trust & Credibility

• Building trust and credibility is essential for establishing relationships with members and website visitors. Consistent communication, providing valuable updates, and being transparent about the website's goals help build trust. Authenticity, social proof, and privacy assurance are also important factors.
• Prioritizing high-value information, such as promotions, industry news, and success stories, helps build trust and credibility.
• Squeeze pages can offer discounts, access to pre-recorded webinars, or valuable content in exchange for email addresses. They should be simple, with clear headings, compelling copy, and minimal distractions.
• Building an email list is crucial for business growth. A landing page and a newsletter can help capture emails and nurture leads. The "How to Make a Landing Page" and "10 Steps to Develop a Successful Newsletter" webinars provide detailed guidance on creating effective landing pages and newsletters.
• Emails are valuable assets for businesses, and capturing emails should be a primary focus. Compelling offers should be created to encourage visitors to exchange their emails for valuable content or resources.

Are Clickable Phone Numbers Possible?

• Uppercervicalcare.com's level two membership contact details form has a problem where phone numbers are not clickable on the front end of the website.
• A possible solution is to use the custom HTML option in the form manager to convert the phone number field into a clickable link or button.
• Most people use mobile devices, and their phones can recognize phone numbers and make them clickable.
• If someone is on a desktop, they can still text from their phone instead of using a desktop application.
• Creating a clickable phone number using the "SMS:" protocol in the href attribute of an HTML link would be a helpful addition to the platform.

Send leads as SMS texts to members?

• Brilliant Directories offers several methods to send SMS notifications to members when they receive a lead, including Text Magic, webhooks, and the private member chat.
• The private member chat allows members to communicate in real-time and can also be used to send SMS notifications.
• Webhooks work well on the BD side, but there's an issue with HubSpot that needs to be resolved.
• TextMagic is recommended for lead generation due to its cost-effectiveness and user-friendly interface.
• Felipe and Christie have technical questions that require attention.

Can members publish Facebook videos on a BD website?

• Members can share Facebook links on the website, but not directly upload Facebook videos.
• Facebook videos shared on the website must be public, not private.
• Embedly may be used to enable Facebook video embedding on the website.
• If Embedly doesn't work, the issue and a specific example should be posted in the Facebook group for further assistance.
• Lisa from Tampa asks a question.

How does matching members with leads work?

• The suggested matches for leads are based on location and not subcategory, resulting in incorrect correlations.
• To improve matching, category fields should be made required in the lead form, and the display category fields in the autom match workflows should be set to "make all category fields required".
• A required category field was added to the form to ensure precision matching, successfully resolving the submission issue.
• Imported email addresses without proper cleaning, such as sample member emails with the site's domain, resulted in potential matches being missed.
• To find potential matches with sample emails in the Mesa area, search for "Mesa" and "sample" in the email address field.
• A direct link should be included to view the 61 potential matches with sample emails in the Mesa area for easier access.

Verification options to filter spam form submissions?

• Google provides an alternative verification method where users select images, such as cars or motorcycles, to prove they are human.
• The algorithm triggers the verification pop-ups based on factors like the speed of form filling and the user's history of form submissions on the website.
• Regular users filling out forms may not encounter these verification pop-ups.
• The webinar ends with a thank you to the speakers and the Brilliant Directories community.
• An upcoming webinar in two weeks is announced, with exciting updates coming soon.
• A replay of the webinar will be posted in the Brilliant Directories Facebook group.