Grow Your Business by Capturing Emails & Building Email Lists

Introduction (00:00:00)

• Capturing emails and building email lists is super critical to grow an online business, and not doing so can suppress the business’s growth (00:00:10)
• Failing to capture emails in multiple ways can hinder the growth of an online business, emphasizing the importance of email collection (00:00:13)
• The discussion begins with an introduction to the topic of building email lists, which is considered a crucial step in growing an online business, rather than just focusing on getting members registered (00:00:26)
• Building lead funnels and Landing page are important, but the key is to capture visitor’s email addresses and nurture them over time to build a Contact list (00:00:35)
• The first step in monetizing a website is collecting email addresses, then nurturing them, and eventually capitalizing on the contact list to further monetize the website through new members or other offerings (00:00:47)
• The topic of email list building is introduced as a vital component of online business growth, with the goal of providing tips and tricks on how to effectively capture and utilize email addresses (00:00:00)

The Importance of Collecting Emails (00:01:05)

• Collecting email addresses is crucial for an online business, as it allows for further capitalization and building of memberships, and without emails, an online business has a limited chance of success (00:01:05).
• Having email addresses enables staying in touch with website visitors, keeping them informed, and staying top of mind, which is essential for encouraging Return Visit and potential sales (00:02:06).
• With email addresses, it is possible to identify prospects, such as potential members or general website visitors, and target them with specific Email marketing to encourage purchases or membership plans (00:02:25).
• Collecting email addresses also allows for continuous marketing to both prospective and existing members, which is essential for building relationships and encouraging sales or paid listings (00:03:07).
• Exchanging an Email address can be seen as a foot in the door, representing the first step towards building a relationship that can lead to a sale or paid service (00:03:42).
• There are several ways to collect email addresses, including free or paid sign-up membership plans, newsletter sign-ups, and contact us forms, which can be used to offer more information about services and benefits (00:03:58).
• Enhancing pages with compelling text, such as around sign-up forms or contact us pages, can be a missed opportunity for website owners, but it is essential for encouraging email address collection and building relationships (00:04:31).

What Is a Squeeze Page? (capturing emails) (00:04:42)

• A squeeze page is the initial Landing page in a lead funnel, designed to capture visitors’ information through a lead form, typically including fields for name and email address, with the primary goal of collecting email addresses (00:04:42).
• The squeeze page should be laser-focused on lead generation, with a simple design, concise content, and no distractions, such as hiding the website header, main menu, and footer to keep visitors focused on the specific information being presented (00:04:51).
• The page should provide a clear value proposition, highlighting the benefits of the offer in exchange for the visitor’s Email address, with a prominent and clear call-to-action (CTA) that compels visitors to submit their email address (00:05:01).
• The squeeze page can include additional information, such as social proof, screenshots of the report or ebook, and multiple calls to action, to provide a preview of what the visitor will receive and to increase the chances of conversion (00:05:06).
• Squeeze pages can be used for various purposes, including offering free reports, ebooks, or videos, as well as paid membership plans, and can be used to collect email addresses in exchange for access to exclusive content, such as a Media Kit or a five-page PDF (00:06:14).
• Collecting email addresses is important because it allows for continuous marketing to prospects, even if they are not ready to pay or buy immediately, and can be used to send newsletters or other promotional materials in the future (00:06:52).
• Having alternate assets, such as free reports or ebooks, that can be exchanged for email addresses is crucial, as it provides a way to collect email addresses from visitors who may not be ready to sign up for a paid membership or make a purchase (00:07:37).
• The goal is to guide visitors to provide their email address in exchange for something of value, and to use the collected email addresses to market to them in the future, increasing the chances of conversion and sales (00:08:40).

Squeeze Page Example: eBook Offer (00:09:21)

• A great example of a squeeze page is an ebook offer that provides a PDF with a preview of what prospective members can expect, such as a downloadable travel guide PDF for a local city guide website, and this template can be used as a catchall with a prominent image at the top (00:09:22).
• The squeeze page template has a prominent image at the top, a heading that is front and center, and a subheading with a little more information to explain what the ebook is, along with an input field for the Email address and a big yellow download button (00:09:43).
• The layout of the squeeze page is really simple, with a little more information below the download button to explain what to expect in the ebook, and further below, there may be social proof such as testimonials or the number of downloads (00:10:05).
• The squeeze page template can be easily created using a web page builder with draggable content blocks, and it includes another email input form to download the free guide (00:10:27).
• The ebook offer on the squeeze page aims to provide value to prospective members, such as learning how to be a good leader, and the page is designed to be extremely colorful and easy to navigate (00:09:51).

Skyrocket Your Membership Email List (00:10:32)

• A previous tip of the week covered how to make a Landing page, including creating a form and collecting email addresses, with a focus on an ebook offer, but it can be applied to other types of offers as well (00:10:35).
• The main point of the previous tip was to build out a landing page with an email form, and a link to this information will be shared in the chat (00:10:42).
• The process of designing effective landing pages is important for building an email list, and a link to more information on this topic will be shared (00:10:54).

Designing Effective Squeeze Pages (00:10:56)

• A squeeze page is an initial landing page that sends prospects and visitors to a website, and its design is crucial for its effectiveness, with four key aspects to consider: a compelling heading, clear copy, high-quality images and videos, and a prominent call to action (00:11:03).
• The heading of a squeeze page needs to be clear, bold, and informative, letting visitors know exactly what is being offered, whether it’s an ebook, guide, report, or access to a live stream or member directory (00:11:13).
• The copy on a squeeze page should be clear and concise, providing additional information and explaining what visitors can expect, without bombarding them with too much information and keeping the page simple and distraction-free (00:11:32).
• High-quality images and videos can enhance the overall appeal and trustworthiness of a squeeze page, making visitors more likely to provide their Email address in exchange for something (00:11:59).
• A prominent call to action is essential for prompting visitors to take the desired action, which is providing their email address in exchange for what is being offered, and it should be persuasive and clear (00:12:31).
• A simple squeeze page with a compelling offer, social proof, and a clear call to action can be effective, as seen in the example of a Canada travel website offering a free travel guide for western Canada (00:12:46).
• Social proof, such as the number of downloads or testimonials, can encourage visitors to trust the website and provide their email address, and it can be as simple as displaying the number of downloads or accesses (00:13:08).
• Creating a squeeze page with a lead magnet, such as an ebook or guide, can help grow an email list, and it’s essential to have at least one lead magnet to offer in exchange for visitors’ email addresses (00:14:35).

Additional Types of Squeeze Page Offers (00:14:50)

• Additional types of offers that can be provided on squeeze pages include ebooks, guides, or reports, which can be quickly put together and added to a squeeze page to immediately capture email addresses (00:14:51).
• Member resources, such as exclusive reports or ebooks, or access to a professional member directory, can also be offered, and these resources do not necessarily have to be behind a paywall, but can be accessed with a free account (00:15:14).
• Discounts and offers, such as special deals on membership plans, can be provided in exchange for an Email address, with examples including 50% off a premium membership plan (00:15:43).
• Access to premium content, such as exclusive articles or videos, can be offered, and this content does not have to be limited to paid members, but can also be accessed with a free account or a free trial (00:15:59).
• Free trials can be used to provide access to premium content or services, and after the trial period expires, users can be required to upgrade to a premium account to continue accessing the content or services (00:16:23).
• Live webinars, workshops, or live streams can be hosted, and email registration can be required to attend these events, providing another way to capture email addresses (00:16:33).
• Other types of valuable content, such as stock picking tips or access to a directory, can be offered in exchange for an email address, and social proof, such as the number of existing users, can be used to increase conversions (00:17:22).
• Simple squeeze pages can be effective, even without high-quality images or videos, as long as they have a prominent heading, simple call-to-action, and social proof (00:17:40).
• Offering discounts or free trials can be a great way to capture email addresses from people who are interested in a product or service but do not want to pay the full price, and this can be done by offering a promo code or a free trial period (00:18:22).
• Free trials can be used to provide access to premium content or services, and after the trial period expires, users can be required to upgrade to a premium account to continue accessing the content or services (00:18:51).

How to Capitalize on Your Contact List (00:19:22)

• To capitalize on a Contact list, targeted campaigns can be run by segmenting the list and sending relevant content and Email marketing campaigns to different groups, such as professional members and general website visitors (00:19:23).
• The contact list can be segmented using the smart lists feature, and specific marketing emails can be sent to each segment, including upgrade offers, such as discounts to upgrade to a higher tier membership plan (00:19:33).
• Promotional opportunities can be offered to members by featuring them in newsletters and providing additional advertising opportunities, which can be an upsell for members (00:21:12).
• Partnerships can be formed with similar or accessory brands to offer exclusive deals and joint promotions to the contact list, such as local businesses partnering with a local travel guide website (00:21:41).
• Feedback can be collected from the contact list to improve the website and its offerings, and to build a healthy relationship with website visitors and members (00:22:19).
• Targeted campaigns can also be used to keep the brand top of mind, even if people are not ready to make a purchase, by featuring other members, company news, and other relevant content (00:22:46).
• Having multiple channels for capturing emails, such as free listings, newsletters, and ebook offers, can increase the ability to make future sales, and is crucial for driving and growing a business (00:23:20).

Building Trust & Credibility (00:24:18)

• Building trust and credibility with website visitors is crucial, and this can be achieved through consistent communication, such as regularly providing valuable updates and being transparent about the team behind the website, which is why having an about page is important (00:24:19).
• Providing social proof, such as highlighting testimonials and success stories from members or website visitors, can help build trust and credibility, and encourage others to stay subscribed to the email list or register as a member (00:25:20).
• Ensuring privacy assurance is vital, and this can be done by adding a note to the email input form stating that contact information will not be sold or shared, which helps build trust and credibility between the website visitor and the team (00:25:43).
• Prioritizing high-value information and delivering valuable offerings, such as promotions, industry news, and updates, can help build trust and credibility over time and encourage people to become members or paying visitors (00:26:08).
• Sending varied content, such as feedback requests, discounts, or offers, can help increase brand awareness and capitalize on the email and Contact list, and different types of squeeze pages, like webinars or videos, can be used to exchange for email addresses (00:26:59).
• Using pre-recorded webinars or videos can provide an automated way to deliver valuable content and start building a relationship with website visitors who provide their Email address (00:27:37).
• Creating a growing email list is crucial for businesses, and having one good quality webinar that sells products and services or educates and builds trust can be effective, rather than doing weekly webinars, (00:27:56)
• Keeping squeeze pages simple, with clear and compelling headings, is essential, and it’s helpful to ask friends and family if they would exchange their email address for what’s being offered, (00:28:14)
• Cluttering squeeze pages with too much information can be confusing and distracting, so minimalism is key, with clear copy, images, and video, as well as a clear and reassuring call-to-action, (00:28:38)
• Using a clear and reassuring call-to-action, such as “download now” or “get my free report,” can be effective, and adding a word like “yes” can give it a little extra appeal, (00:28:53)
• There are additional resources available, such as webinars on how to make a Landing page and how to put together a newsletter using the BD system, which can provide more information on creating a successful email list, (00:29:11)
• Sending newsletters can be an effective way to follow up with people who have filled out an email form, and there are resources available to help with this, such as the “10 steps to develop a successful newsletter” webinar, (00:29:25)
• Capturing emails is the most important thing for businesses with a website, and creating compelling offers to get people to exchange their emails is crucial, rather than worrying about smaller things, (00:30:07)
• The hosts and others emphasize the importance of emails being the “gold of the internet” and encourage businesses to focus on capturing emails and creating compelling offers, (00:30:05)