This Tip of the Week covers topics including:
- 01:05 The Importance of Collecting Emails
- 04:42 What Is a Squeeze Page? (capturing emails)
- 09:21 Squeeze Page Example: eBook Offer
- 23:05 – Skyrocket Your Membership Email List
- 10:56 Designing Effective Squeeze Pages
- 14:50 Additional Types of Squeeze Page Offers
- 19:22 How to Capitalize on Your Contact List
- 24:18 Building Trust & Credibility
This is a segment from Webinar Wednesday 175, recorded live on March 27, 2024.
AI-Generated Transcript – Please excuse any inaccuracies
Introduction
- Capturing emails and building email lists is crucial for online business growth.
- Collecting email addresses is more important than just focusing on initial member registrations.
- Nurturing email lists allows for further website monetization through new members and other offerings.
The Importance of Collecting Emails
- Without emails, an online business has limited success and revenue generation potential.
- Collecting email addresses enables proactive communication with website visitors through email marketing.
- Emails help identify prospective members and target them with specific marketing campaigns.
- Email marketing allows continuous engagement with existing members and website visitors.
- Collecting email addresses is the first step in building relationships that can lead to sales or paid services.
- Brilliant Directories offers various methods to collect email addresses, including sign-up forms, newsletter subscriptions, and contact forms.
- Enhancing these pages with compelling text can improve email collection effectiveness.
What Is a Squeeze Page? (capturing emails)
- A squeeze page is a landing page designed to capture visitors' information, usually their email address, through a lead form.
- The purpose of a squeeze page is to generate leads and grow an email list.
- Squeeze pages should be laser-focused on lead generation, with minimal distractions and a clear value proposition.
- The call to action (CTA) should be prominent and compelling, encouraging visitors to submit their email address in exchange for an offer.
- Additional information, such as social proof or a preview of the offer, can be included to increase conversions.
- Multiple calls to action and email fields can be added throughout the page to make it easier for visitors to sign up.
- Squeeze pages can be used to offer various types of content, including free reports, guides, PDFs, or access to paid membership plans.
- Collecting email addresses allows for continuous marketing and nurturing of potential customers.
Squeeze Page Example: eBook Offer
- Great example of a squeeze page using an ebook offer.
- Colorful template with prominent image at the top.
- Clear heading and subheading explaining the ebook.
- One input field for email address and a yellow "Download your free guide" button.
- Simple layout with additional information about the ebook below the form.
- Social proof (testimonials or number of downloads) and another email input form at the bottom.
- Easy to create using draggable content blocks in the web page builder.
Skyrocket Your Membership Email List
- Previous tip of the week covered how to make a landing page with an email form.
- The focus was on an ebook offer, but it could be anything.
- The main point is to build a landing page with an email form.
- Link to the previous tip of the week will be shared in the chat.
Designing Effective Squeeze Pages
- A squeeze page is a landing page designed to capture visitors' email addresses.
- Four key aspects of an effective squeeze page:
- Compelling heading: clear, bold, and concise, stating the offer.
- Clear copy: additional information explaining the offer in more detail.
- High-quality images and videos: enhance the page's appeal and trustworthiness.
- Prominent call to action: persuasive prompt to encourage visitors to provide their email address.
- Canadian travel website offering a free travel guide for Western Canada.
- Simple design with an image, social proof (number of downloads), and an email submission form.
- Encourages visitors with simple social proof, such as number of downloads or access counts.
- Provides a link to a webinar on creating effective landing pages, including a success page.
- Offering lead magnets in exchange for email addresses can significantly grow email lists.
Additional Types of Squeeze Page Offers
- Additional offers for squeeze pages:
- Ebooks, guides, or reports.
- Exclusive reports or ebooks based on the website's industry or market.
- Access to a professional member directory.
- Discounts and offers, such as 50% off a premium membership plan.
- Access to premium content, either for free account holders or through a free trial.
- Live webinars, workshops, or live streams that require email registration.
- Valuable content tailored to the website's industry, niche, or location.
- Simple squeeze page with no image.
- Prominent heading and clear call-to-action (CTA).
- Social proof with smiling faces and the text "Join Over 6,500 Savvy Investors".
- Additional work like creating ebooks and webinars may not be necessary.
- Offering discounts or free trials can capture emails from people interested in the site but hesitant to pay full price.
How to Capitalize on Your Contact List
- Run targeted email marketing campaigns by segmenting contact lists based on different squeeze pages.
- Send upgrade offers to registered members and discounts to general website visitors to upgrade their plans.
- Offer promotional opportunities to members by featuring them in emails and providing additional advertising.
- Collaborate with similar brands for exclusive deals or joint promotions to be sent to the contact list.
- Collect feedback from website visitors and members to improve the value of offerings and build relationships.
- Send targeted campaigns that keep the brand top of mind, not necessarily just offers.
- Feature or highlight other members, news, or website services to stay relevant.
- Have at least 3-5 different mechanisms or channels for capturing emails on the website.
- Provide compelling offers such as free listings, newsletters, and industry reports in exchange for email addresses.
Building Trust & Credibility
- Building trust and credibility is essential for growing an email list.
- Regularly provide valuable updates, industry news, and success stories to your email contacts.
- Be transparent about the team and goals of the website.
- Sprinkle authenticity into emails and highlight testimonials and success stories.
- Offer privacy assurance to build trust with website visitors.
- Use squeeze pages with clear headings, compelling copy, images, and videos, but avoid cluttering them with too much information.
- Use a clear and reassuring call-to-action (CTA) to encourage visitors to join the email list.
- Creating compelling offers is essential to encourage visitors to exchange their emails for what is being offered.
- Watch the two recommended webinars, "How to Make a Landing Page" and "10 Steps to Develop a Successful Newsletter," for detailed instructions on creating landing pages and sending newsletters after capturing emails.
