In this episode of Retain: The Customer Retention Podcast, Lauren DeSouza chats with Rachel Franklin-Heys, the Head of Client Success at Pikkal & Co, a top corporate podcast agency in Asia. They dive into the significance of grasping consumer behavior psychology to enhance customer experiences. Their conversation highlights the transformative power of storytelling and the art of forging meaningful connections with clients.
Rachel and Lauren explore how deeply understanding your audience’s motivations can elevate the customer journey. They share insights on using compelling narratives to resonate with listeners and create lasting bonds. This episode is packed with practical advice and expert tips for anyone looking to strengthen their customer relationships and drive engagement.