This Tip of the Week covers topics including:
- 0:50 – Standard Membership Plan Offerings
- 2:40 – Membership Plan Settings
- 4:59 – Search Result Order
- 6:13 – Member Badges
- 7:16 – More Info on Profile Pages
- 8:48 – Members-Only Areas
- 9:22 – Discounted Lead Prices
- 9:49 – More Membership Plan Settings
- 10:55 – Content Publishing Abilities
- 11:49 – Limit Posts Per Member
- 12:25 – Display Content on Homepage
- 14:13 – Other Off-Site Boosts
- 16:56 – Pin Featured Member Posts
- 18:40 – “Spotlight” Members in Search Results –
- 21:41 – Feature Members on Homepage – Optional Add-On
- 24:04 – Allow Members to Reply to Reviews
- 25:16 – Custom Banner Ads to Showcase Members
- 27:34 – Extra: 3 Ways To Engage Users Inside Their Member Dashboards
- 28:32 – Extra: Add Custom Content (& SEO Value) To Search Result Pages
- 29:13 – Off-Site Boosts
- 29:32 – Provide a Coaching Call
- 30:10 – Write Puff Pieces About Members
- 31:04 – Mentions in Your Social Media Posts
- 31:41 – Mentions in Your Email Newsletters
- 32:46 – Final Thoughts
This is a segment from Webinar Wednesday 142, recorded live on September 7, 2022.
Boost Directory Revenue with Upsells and Upgrades
As a directory and website owner, you have the opportunity to drive more sales and increase revenue by offering more services to members beyond their normal listing. By providing additional services and profile boost opportunities, you can help your members get even more value from their membership.
Upsell Opportunities for Members
Here are some of the upsell opportunities you can offer to your members:
- Member Badges: Show off the accomplishments and awards of your members with custom badges that can be displayed on their profile pages.
- More Info on Profile Pages: Give your members the ability to showcase even more information about their business, such as product and service offerings, customer testimonials, and more.
- Access to Members-Only Areas: Offer members access to exclusive areas of your website, such as forums, training materials, and other resources.
- Discounted Lead Prices: Provide members with special pricing on leads generated through your directory, helping them save money while increasing their visibility and exposure to potential customers.
- More Content Publishing Abilities: Allow members to publish more content, such as blog posts, articles, and other types of content, to help them establish themselves as experts in their fields and attract more customers.
- “Spotlight” Members in Search Results: Help your members stand out by featuring them prominently in search results, increasing their visibility and exposure to potential customers.
- Feature Members on Homepage: Give your members the ability to be featured on your homepage as an optional add-on, helping them gain even more exposure and visibility.
- Allow Members to Reply to Reviews: Give your members the ability to respond to customer reviews, allowing them to address any issues and build a better reputation for their business.
- Custom Banner Ads: Help members showcase their products and services with custom banner ads that can be displayed throughout your website.
- Provide a Coaching Call: Offer members the opportunity to receive one-on-one coaching and support from your team, helping them improve their businesses and achieve even greater success.
- Write Puff Pieces About Members: Help your members build their reputation and credibility by writing glowing reviews or testimonials about their businesses, which can be published on your website or in your newsletter.
- Mentions in Social Media Posts: Share mentions and updates about your members in your social media posts, helping them reach even more potential customers and build their brand.
- Mentions in Email Newsletters: Highlight your members in your email newsletters, helping them reach your audience and build their brand even further.
Benefits for Directory Website Owners
Offering these upsell and upgrade opportunities can bring many benefits for you as the directory website owner, including:
- Increased Revenue: By offering more services and profile boost opportunities to your members, you can increase your revenue and grow your business.
- Better Value for Members: Your members will get even more value from their membership, helping them achieve greater success and improving their overall experience with your directory.
- Improved Member Satisfaction: By providing additional services and resources, you can help improve the satisfaction of your members and build a stronger relationship with them, which can lead to increased retention and customer loyalty.
- Differentiation from Competitors: By offering unique and valuable services, you can differentiate yourself from your competitors and stand out in the market, attracting new members and retaining existing ones.
- Opportunities for Collaboration: By working closely with your members to help them achieve their goals, you can create opportunities for collaboration and joint ventures, leading to new business opportunities and growth for both you and your members.
Implementing Upsells and Upgrades
Implementing upsells and upgrades can be as simple as adding a few new options to your member’s dashboard or by working with your website developer to add new functionality. Start by identifying the most valuable services and resources that you can offer to your members, and then work to implement these options in a way that is easy for your members to understand and access.
It’s important to communicate these new options clearly to your members and make sure they understand the value they can receive from them. You can do this through email newsletters, website updates, and by highlighting these options in your member’s dashboard.
It’s also important to continually evaluate the success of these upsell and upgrade options and make adjustments as needed. This can involve testing different pricing models, marketing strategies, and services to find what works best for your members and your business.
You Can Do This!
By offering upsells and upgrades, you can help your members get even more value from their membership while driving more revenue and growth for your business. By focusing on delivering high-quality services and resources that meet the needs of your members, you can create a thriving directory and build a loyal following of satisfied members.
So start exploring the possibilities today and see what upsells and upgrades you can offer to your members to help them achieve their goals and grow their businesses.
