[MARKETING] 3 Easy Ways to Turn Website Visitors into Your Top Promoters

Typical Ways to Boost Website Traffic (00:00:32)

• Publishing content, such as blog articles, videos, podcasts, images, or ebooks, is a standard way to boost Web traffic, as it caters to the target demographic’s preferred media consumption (00:00:39).
• Having a social media presence across various platforms is another typical method, as many businesses strive to have a significant presence on social media to reach their target audience (00:00:57).
• Advertising on Google and social media, including Google and Facebook ads that can also appear on Instagram and YouTube, is a prevalent avenue for boosting website traffic (00:01:08).
• Writing guest posts on other websites with larger or interested audiences can help increase eyeballs and backlinks to one’s own site (00:01:20).
• Collaborating with other websites or businesses can also help notify their audience about one’s website and its offerings (00:01:34).
• Improving a website’s SEO, both on-page and off-page, including title tags, keywords, and content, can also contribute to increased website traffic (00:01:43).
• Instead of relying solely on these methods, an alternative approach is to capitalize on existing website visitors (00:01:57).

Capitalize on Existing Website Visitors (00:02:01)

• A directory website tends to receive more traffic from unregistered users than from active members, and this can be utilized to grow the website and its traffic (00:02:01)
• Three low-effort ways to use these visitors to help grow the website and attract more visitors include using social Share icon, suggesting a business, and establishing targeted credibility to get more members signed up and follow the website on social media channels (00:02:16)
• The typical ways to boost Web traffic often rely on the website owner to promote it and create content, but capitalizing on existing website visitors can help share the burden and get more exposure for the website (00:03:11)
• Registered members can be utilized to increase website traffic by sharing their listings on social media, attracting reviews, and replying to reviews, but unregistered visitors can provide more eyeballs and can be capitalized on without needing to register them (00:03:35)
• Capitalizing on unregistered visitors can be achieved by finding ways to get them to share the website and promote it, which can be considered low-hanging fruit to grab and increase traffic (00:03:58)
• Using social media share buttons is one of the methods to capitalize on unregistered visitors and can help promote the website and get more traffic (00:04:18)

1. Social Media Share Buttons on Profiles (00:04:19)

• To grab the attention of website visitors, utilizing a graphic, such as an icon or animated GIF image, can be effective, and encouraging sharing with an emotional message can also be beneficial (00:04:32).
• A great way to encourage unregistered website visitors to share business profiles listed on a site is by using a graphic with an emotional message, such as a heart icon and the message “share this page to show your support for local businesses” (00:05:03).
• The default widget on a demo site can be modified to include a graphic and an emotional message, such as a heart icon and the message “share this page to show your support for local businesses” (00:05:28).
• To focus the energy of visitors on the tasks desired, it is essential to modify the default share widget, such as changing the title and adding a heart icon, as seen in the example of Jason Bourne’s listing (00:06:05).
• The text label of the share widget can be edited to include a font awesome icon and a message, such as “share this page to show your support for Detroit doctors” (00:06:50).
• The SEO templates, specifically template number 100 for member profile pages, can be used to control the meta titles, descriptions, and keywords, as well as the social sharing message, allowing for more specificity in the shared message (00:07:54).
• By modifying the SEO template for member profile pages, the social sharing message can be customized to include a specific message, such as “follow us here to show support for Detroit doctors” (00:08:16).
• The website in question is called Webinar Demo, and it has a social share feature that allows users to share their support for Detroit Doctors, with a default title that says “Follow us here to show your support for Detroit Doctors” (00:08:24).
• Users can add their own message to the social share feature, and it is suggested to make the message more eye-catching and proactive to encourage others to click on the shared link (00:09:11).
• The social share image can be updated by going to SEO templates and selecting the profile page, which is number 100, and then updating the social media sharing settings (00:09:43).
• The profile page sidebar can be adjusted in terms of width and alignment, with options to make it wider or skinnier, and to align it to the right or left side of the page, which can be done under design settings (00:10:16).
• The goal of adjusting the sidebar is to draw more attention to certain modules or features on the website, such as the social share feature, and to make the website more engaging and user-friendly (00:10:52).
• The website owner can choose from different options for sidebar alignment on various pages, including member search results, member profile pages, and post search results, to customize the look and feel of the website (00:10:28).

Engage Website Visitors With Enhanced Social Share Buttons (00:11:11)

• Enhanced social Share icon can be added to a website to engage visitors, and there are free tools available that provide aesthetically pleasing buttons and give more control over the sharing process (00:11:12).
• Most website visitors who want to share a page will likely do so on their own terms, such as copying the URL, texting it to a friend, or posting it on Twitter, rather than using social share buttons (00:11:39).
• Adding graphics, making the text larger, and including emotional images to social share buttons can encourage visitors to share the page, either through the buttons or on their own (00:11:54).
• Using an emotional message, such as “share this page to show your support for xyz”, can be more effective than simply saying “share this page”, as it provides a positive reason for visitors to share the content (00:12:12).
• Suggesting a reason for visitors to share the page, such as to “show your support” or to “share the awesomeness”, can elicit more actions and encourage visitors to use the social share buttons (00:12:34).

2. “Suggest a Business” Page/Button (00:12:36)

• A business page feature has been implemented to allow visitors to suggest businesses that are not currently listed in the directory, providing an opportunity to add new businesses and grow the member community (00:12:37).
• The idea behind this feature is to give visitors the chance to let the website owner know about businesses that might be a perfect fit to add to the directory, and the owner can then reach out to them to get them listed (00:12:52).
• A new form has been created for visitors to suggest businesses, which includes fields such as business name, email, phone number, and website, and this information will be saved in the forms inbox for the website owner to follow up on (00:14:47).
• The form is embedded on a new page, which was created by cloning the contact us page and adding a table with two columns, and the hero section has been enabled to show a background with title text overlaying it (00:15:54).
• The page includes a header menu with options to add a business or suggest a business, and the suggest a business option is highlighted with a red background to encourage visitors to take action (00:14:26).
• The website owner is looking for established businesses that are ready to connect with more customers, have been serving the local community, and are loved by locals, and visitors can fill out the form to suggest businesses that fit these criteria (00:15:07).
• The form will help the website owner to identify potential new businesses to add to the directory, and the owner can then follow up with these businesses to get them listed and grow the member community (00:15:03).
• A business website was created with the name “Jason Inc” and the domain “jason.com”, which has been serving the community for 10 years (00:16:34).
• A form was created to allow visitors to suggest businesses, with fields for business email, phone, website, and location, and a paragraph field for additional information (00:17:09).
• The form was created by clicking the “new form” button, giving it a nickname, and automatically generating a variable, and then adding the desired fields (00:17:11).
• A shortcode was generated for the form, which can be copied and pasted onto a webpage to embed the form, and a thank you message can be personalized after the form is submitted (00:17:53).
• The form can be configured to redirect to another page after submission, or to display a success pop-up message with a custom message, such as “Awesome thanks for your suggestion” (00:18:23).
• When the form is submitted, it sends the inquiry to the forms inbox, where it can be viewed and followed up on, such as by adding the business to a directory or sending a sign-up link (00:19:12).
• The suggested businesses can be collected and added to the site manually, or a sign-up link can be sent to the business, and this method is a way to get visitors to suggest more businesses to join the site (00:19:40).
• To make the form more efficient, it can be added to a sidebar widget instead of the main menu, to save space and make it easier to access (00:20:15).
• To make a main menu item stand out, the background can be made red by adding the class “btn danger” to the outer li class in the menu manager, and this corresponds to the danger button color selected in the design settings (00:20:21).
• A custom widget can be created in the widget manager to add a “suggest a listing” link to the sidebar of the members profile page, which can be made to be a large, bold, and red button (00:21:27).
• The custom widget can be added to the sidebar manager and placed at the top of the member profile page, and the same widget can be used in different places on the site, such as the search results page (00:22:25).
• The HTML snippet for the custom widget can be copied and shared with others, and the location of the page can be changed to match the user’s own site, for example, changing “forward slash suggest” to the user’s own page (00:23:08).
• The custom widget can be easily added to different pages, such as the member search results page, by searching for the widget in the sidebar manager and placing it at the top of the page (00:23:41).
• The “suggest a business” button can be made to be a block-level element that fills the whole space by adding the class “button block”, and a clear fix can be added underneath to prevent any layout issues (00:22:50).
• The custom widget and HTML snippet can be shared with others, and the page can be refreshed to see the changes, allowing users to easily create their own “suggest a listing” buttons (00:23:21).

3. Follow One Social Media Profile (00:24:08)

• Encouraging website visitors to follow a business on just one social media profile, rather than all of them, can help focus energy on promoting that specific platform, with Facebook and Twitter being generally the most popular options (00:24:08).
• The choice of social media platform to focus on depends on the industry, with visually oriented industries like design or fashion potentially benefiting from a focus on Instagram, while local businesses may find Facebook more suitable (00:24:16).
• Focusing on one platform allows for more effective use of time and effort, potentially leading to a larger following and increased credibility, with the option to duplicate posts on other platforms like Twitter (00:24:21).
• Having a strong presence on one social media platform can help drive traffic to a website, with examples including creating a Facebook group for local businesses or people who live in the area, and using Instagram for visually oriented industries (00:24:29).
• As a solopreneur with limited time, it is recommended to be strong in one social media profile, making it look established and seasoned, and driving all visitors to follow that one profile (00:24:32).
• Examples of asking people to join a social media channel include placing a social media link at the top of a website’s home page, allowing visitors to easily find and follow the business on the chosen platform (00:24:36).
• Growing a following on one social media platform can make a business look more credible, established, and trusted, and can help attract more visitors to the website from social media (00:24:50).
• By focusing on one social media platform, a business can create a sense of community, with people potentially finding the website through the social media platform, and increasing the chances of turning website visitors into top promoters (00:25:02).
• The key is to identify the most appropriate social media platform for the target audience and industry, and to use that platform to build a strong and engaged following (00:25:24).
• Having a strong social media presence can help to push more traffic to a website, and can be an effective way to promote a business and attract new visitors (00:25:34).
• By leveraging social media, businesses can increase their online visibility, build their brand, and drive more traffic to their website, ultimately turning website visitors into top promoters (00:26:10).
• To promote social media channels, banner ads can be placed in various locations on a website, such as the sidebar, header, and footer, and tools like Canva or Paint can be used to create these banners (00:27:51).
• The sidebar is a suitable location for a banner ad, and a button or image can be created to encourage visitors to join a social media channel, such as a Facebook group (00:28:08).
• Multiple banner ads can be used throughout the website, including the header, below the header, and in the footer, to drive visitors to join at least one social media channel (00:28:52).
• When adding banner ads, it is essential to consider the size and placement of the image to ensure it looks visually appealing and is enabled in the correct settings, such as the header settings (00:29:21).
• If a banner ad is not available, there are tools that can create embeddable widgets or collages of social media profiles, such as Instagram or Facebook, which can be used to promote social media channels (00:31:21).
• The goal of using banner ads is to promote oneself to visitors and drive them to join a social media channel or showcase other content on the website (00:30:41).
• Embeddable options are available for those who prefer not to create their own graphics, with Canva being a great site to make easy and great-looking banners (00:31:45)
• Jason utilizes Canva to create his banners, and it is a recommended resource for making visually appealing graphics (00:31:50)