5+ Ways to Turbocharge MEMBER SIGN-UPS with Facebook Groups

This Tip of the Week covers topics including:

• 0:59 – About Cory Barnes & His Business
• 4:51 – 1) Share Your Website URL In Your Facebook Group Banner Image – Add A Call To Action (CTA)
• 7:01 – 2) Welcome & Introduce NEW Members In Your Facebook Group… Include A Link To Your Website In The Post
• 9:30 – 3) Utilize Membership Approval Questions To Capture Contact Info Of New Facebook Group Members
• 11:33 – 4) Start A “Promote Your Business…” Thread
• 15:58 – 5) Incentivize Facebook Group Members To Visit Your Website By Offering Them A Freebie (eBook, Guide, Video, etc.)
• 18:47 – BONUS) Create & Place A Banner Image Linking To Your Facebook Group Directly On Your Website
• 21:46 – Can Cory’s strategies work for any industry or location-based website and community?
• 22:37 – FB Group Accelerator

This is a segment from Webinar Wednesday 131, recorded live on March 9, 2022.

5+ Ways to Turbocharge MEMBER SIGN-UPS With Facebook Groups

The Empty Seats Syndrome – Boosting Member Sign-ups for Your Online Community

Are you facing the challenge of getting people to sign up and engage with your online community or membership website? It’s like standing on a grand stage, eagerly waiting for the audience to show up, but the seats remain empty. Frustrating, isn’t it? But fear not! In this article, we’re going to explore exciting strategies that Brilliant Directories users can implement to turbocharge member sign-ups using the power of Facebook groups. By leveraging the popularity and reach of Facebook groups, you can convert leads, increase website sign-ups, and boost engagement through the powerful tool of customer word-of-mouth.

Solution 1: Share Your Website URL in Your Facebook Group Banner Image – Add a Call to Action

• Display your website URL prominently in the Facebook group banner image.
• Create a compelling call to action that entices group members to click and explore your website.
• Treat the banner as a virtual billboard that grabs attention and directs visitors to your online community.

Solution 2: Welcome & Introduce New Members In Your Facebook Group… Include A Link To Your Website In The Post

• Craft warm and engaging welcome posts for new members.
• Introduce them to the vibrant community you’ve built.
• Include a link to your website within the post, encouraging new members to visit and discover the value you offer.

Solution 3: Utilize Membership Approval Questions To Capture Contact Info Of New Facebook Group Members

• Craft thought-provoking membership approval questions.
• Capture contact information such as email addresses from new Facebook group members.
• Use this information to continue the conversation beyond Facebook and drive them towards signing up on your website.

Solution 4: Start A “Promote Your Business…” Thread

• Create a dedicated “Promote Your Business” thread in your Facebook group.
• Encourage group members to showcase their offerings and promote their businesses.
• Foster a mutually beneficial environment that drives engagement and encourages new member sign-ups.

Solution 5: Incentivize Facebook Group Members To Visit Your Website By Offering Them A Freebie (eBook, Guide, Video, etc.)

• Offer an exclusive free resource to group members who visit your website.
• Create buzz and excitement within the group.
• Position yourself as a generous and valuable resource, enticing new sign-ups and providing additional value to existing members.

BONUS! Create & Place A Banner Image Linking To Your Facebook Group Directly On Your Website

• Create a banner image on your website that links directly to your Facebook group.
• Drive website traffic from your online community to your Facebook group.
• Expand your reach and nurture a thriving online community.

Use Cases: Boosting Member Sign-ups for Various Websites

1. Niche-specific Directories:
   • Create a dedicated Facebook group that complements your directory website.
   • Foster a sense of community, networking, and referrals among local businesses, professionals, or service providers.
2. Online Learning Platforms:
   • Enhance the learning experience by creating a supportive Facebook group for students to interact, ask questions, and access additional resources.
3. Hobby or Interest-Based Communities:
   • Foster a space for enthusiasts to connect, share insights, and seek advice in a dedicated Facebook group related to their hobbies or interests.
4. Professional Networking Platforms:
   • Create industry-specific Facebook groups for professionals to connect, exchange ideas, and access exclusive opportunities.
5. Local Community Platforms:
   • Enhance community engagement by creating a dedicated Facebook group for locals to connect, share recommendations, discuss community matters, and organize events.

You’re now armed with 5+ powerful strategies to turbocharge member sign-ups using Facebook groups. By strategically sharing your website URL, welcoming new members, capturing contact information, creating engaging threads, and offering enticing freebies, you can tap into the immense potential of Facebook groups to drive conversions, increase website sign-ups, and foster a thriving online community.

Remember to adapt these strategies to your specific website and target audience, experimenting and iterating to find the perfect formula that resonates with your community. With the right approach and a dash of creativity, you can harness the power of Facebook groups to supercharge your member sign-ups and create an engaged and enthusiastic audience.

So, buckle up, implement these strategies, and get ready to witness a surge in member sign-ups. Your online community is waiting to flourish, and with Facebook groups as your turbocharger, success is just around the corner!