BD QUICK TIPS: Admin Roles, Hero Sections, Custom Search Page Content

1) Admin Roles (00:00:51)

• Admin roles are crucial for website owners who are not the only person working on their Business Developer (BD) site, as they allow owners to assign different roles to administrators, such as business partners, content managers, or developers, and can be managed within the settings section of the website (00:00:51).
• The admin role permissions can be customized to restrict access to specific pages within the admin area, and default roles are available for developers and other administrators, or custom roles can be created to check off specific pages that admins can access (00:01:05).
• Assigning admin roles is important for account security, as it eliminates the need to share login credentials with others, and roles can be assigned to new admins who are invited to the website via email, with options to choose from roles such as owner, developer, or content manager (00:01:12).
• Custom admin roles can be created to restrict access to specific areas of the admin, such as allowing someone to only create web pages, edit web pages, or customize widgets, and this helps to minimize user errors and ensure security (00:03:39).
• The ability to create custom admin roles and assign them to specific users is a valuable feature for website owners who work with multiple people, as it allows them to control access to sensitive areas of the website and reduce the risk of user errors (00:04:19).
• The admin role feature is not just about trust, but also about minimizing the surface area where user errors can occur, and by limiting access to certain areas of the admin, website owners can ensure that their staff, colleagues, and developers can work safely and efficiently (00:04:42).

2) Hero Section for Web Pages (00:05:07)

• Hero sections can be added to internal or static web pages, in addition to the homepage, to enhance their visual appeal and clearly communicate their purpose, allowing for the addition of information, images, background colors, and calls to action (00:05:07).
• The hero section tab is located within the web page builder, and its settings area is similar to the hero section settings area within the design settings for the homepage, making it easy to add hero sections to individual web pages (00:05:30).
• Adding hero sections to individual web pages, especially landing pages, can help drive more user actions by including calls to action, such as buttons or email input forms, and can be used to promote content like ebooks (00:06:12).
• To add a hero section to a web page, users can go to the web page builder, create a new web page, and enable the hero section, then add a background image, adjust the text color and size, and align the content as needed (00:06:52).
• When using stock photos for background images, it is recommended to use the large size to ensure a high pixel size, and to use smaller sizes for images within content (00:08:14).
• The key to effectively using hero sections is to include a call to action, such as a link URL, to direct users to a specific page or action, and to experiment with different designs and layouts to find what works best (00:09:14).
• The hero section can be customized with a call to action, such as “join for free now”, and the text color can be changed, for example, to red, along with the button size, which can be set to extra large, and these changes can be saved and applied to various pages throughout the site (00:09:21).
• The hero section can be used on different pages, including the about or mission page, and even on a search results page, where a call to action like “Are you a doctor, join our site and join the directory” can be added to encourage people to join (00:09:49).
• The padding size of the hero section can be adjusted, and setting it to zero can help to visualize the extreme effect of the top and bottom padding, which is the space between the menu and the text, and the bottom of the image (00:10:09).
• An overlay color can be added to the hero section to increase contrast between the text and the background image, and the overlay visibility can be adjusted to achieve the desired level of contrast, with options to choose from different colors, such as black or purple (00:10:46).
• The overlay background color can be used to add dimension to the hero section and make the text more visible, especially when the background image does not provide enough contrast with the text, and this feature is super helpful for customizing the hero section (00:11:28).

3) Add Custom Content to Search Result Pages (00:12:02)

• Adding custom content to search result pages, such as member search result pages or post search result pages, can provide extra value to these pages and is done by using the admin bar on the front end of the website (00:12:09).
• To add custom content, the admin bar is used to create a static page from a dynamic search result page, allowing for the addition of custom content while still dynamically displaying search results (00:12:34).
• This method allows for optimization of default page titles, addition of context and information to specific search result pages, and increase of engagement with these pages, and can be particularly useful for high-performing or underperforming pages (00:13:43).
• Adding custom content to search result pages can also help increase SEO value, and a previous tip of the week provided more information on the strategy side of improving SEO on search result pages (00:13:23).
• The process of creating custom content for search result pages can be taken a step further by adding calls to action to these pages, and a demo of this example is available, along with a prompt to create fairly good content that can be given a human touch (00:14:39).
• It’s important to note that not all pages on a site have value, and Google will only index pages that it deems important, so it’s crucial to focus on getting the important pages indexed, such as search results pages, rather than trying to get every page indexed (00:15:25).
• BD sites can rank well in Google, and by creating custom content for search result pages, site owners can take an actionable step to improve their site’s SEO and increase engagement with their pages (00:15:18).
• Adding custom content to a website can be a great routine, especially when done weekly, and can enhance the content dynamically created by the Brilliant Directory system, such as the chiropractors category on a demo site (00:15:56).
• The chiropractors category page displays the title for the category and search results, which can be improved for better performance on Google, and the process can be applied to any search result page, including member search result pages, blog posts, and events pages (00:16:17).
• To add custom SEO content to a search result page, such as the New York chiropractors page, the easiest thing to do is to copy the URL and create a static page for it, selecting the page type as “member search results” to ensure the URL is recognized as a search results page (00:19:15).
• The process of creating custom SEO content can be applied to various types of pages, including blog posts and events pages, and can be done by following specific steps, such as creating a static page and setting the page type to “member search results” or other relevant types (00:17:35).
• The use of location search can be helpful in creating custom SEO content, such as searching for chiropractors in New York, and can be combined with category search for more specific results (00:18:28).
• The creation of custom SEO content can be facilitated by using an AI prompt, which can be accessed through a Google doc link, and can help in generating relevant content for the search result page (00:18:16).
• A prompt is created to generate content for a custom search page, and this prompt can be filled in with specific details, such as location and topic, and then used in a tool like Chat GPT to create an article with headings, bullet points, and FAQs (00:20:04).
• The generated article can be copied and pasted into the custom search page, and further edits can be made, such as changing subheadings to H2s or H3s for SEO purposes (00:21:19).
• The custom search page can be turned into a static page with its own content, and design choices can be made, such as adding or removing a sidebar, and choosing its position and width (00:22:13).
• The custom content can be placed in different locations on the page, such as inside a tab or above the search results, and the placement can be adjusted using custom HTML placement settings (00:23:28).
• The placement of the custom content can affect the overall layout of the page, and it is important to consider the impact on the user experience and SEO when making these decisions (00:23:46).
• To optimize a search results page for SEO, it is essential to add custom content, which can be placed below the member results or in the sidebar, and this content should be visible to give Google something to read, allowing for better search engine optimization (00:24:07).
• Placing content below the body of the search results can be achieved by using the “below body content” option, which allows the content to go full width and appear below the search results and sidebar (00:24:39).
• Adding a hero section to the search results page can enhance the page’s appearance and provide a better user experience, and this can be done by combining a category and a location, such as “chiropractors in New York” (00:25:19).
• The hero section can include a custom title, subheading, image, and call to action, and these elements can be customized to fit the specific category and location, such as adding a stock photo and changing the text color to white (00:26:12).
• Once the hero section is added, the page can be refreshed to see the changes, and any necessary adjustments can be made, such as removing breadcrumbs or adjusting the layout (00:27:21).
• The goal of customizing the search results page is to create a more personalized and engaging experience for users, and this can be achieved by adding custom content and a hero section, which can help to improve the page’s SEO and conversion rates (00:28:03).
• It is recommended to prioritize the most popular categories when customizing search results pages, as this can help to maximize the impact of the changes and make the process more efficient (00:28:32).
• Adding custom SEO content and utilizing hero sections can provide a competitive edge by helping a website rank better on search engines for desired keywords, such as “chiropractors in New York”, to compete with other websites that are already ranking for those keywords (00:28:45).
• The BD site has various features that can aid in improving a website’s ranking, but as a website owner, there are still additional steps that can be taken to further optimize the site (00:29:05).
• A Google doc link was shared, allowing access to a document where custom SEO content can be modified, such as changing the prompt to focus on a specific location or category (00:29:27).