CONTENT HACK: The Fastest Way to Create Viral Social Media Content

What is Shareable Content? (00:00:37)

• Sharable Content Object Reference Model is all around us and can be found online, with examples including fun phrases and other engaging material (00:00:39).
• The first pillar of shareable content is that it must be relevant to the audience, solving a problem they have, giving them new ideas, or serving a purpose for them (00:00:49).
• The second pillar of shareable content is that it should be easy to read and understand, with a rule of thumb being that blog posts and articles should not be more than four or five physical lines of text long to keep the reader’s interest (00:01:57).
• To make content easy to read, it is recommended to break it up into concise paragraphs, using techniques such as starting a new paragraph with a hook to grab the reader’s attention (00:02:25).
• The last pillar of shareable content is that the topic should be captivating to the audience, which can be achieved by making it exciting, funny, informative, or controversial, as long as it grabs the audience’s attention (00:02:49).
• A captivating title is also important, as it should be keyword-friendly and attention-grabbing, making people want to click on the content when they see it on social media, Google, or elsewhere (00:03:23).

Benefits of Shareable Content (00:03:42)

• Creating Sharable Content Object Reference Model can have numerous benefits, including ranking well on Google if the content is keyword-rich and shared by many people, which can bring more eyeballs to a website (00:04:22).
• Shareable content can provide valuable marketing assets, such as e-books or videos, that can be used to attract new prospects or provide takeaways for members, whether it’s a giveaway in an email or after a webinar (00:04:49).
• Shareable content can attract audiences through social media, creating a spiderweb effect where a single piece of content can reach thousands of people if shared by just a few individuals (00:05:26).
• Shareable content can increase a brand’s industry authority by establishing the brand as a relevant and trustworthy source in its industry, whether it’s for lawyers, doctors, or home designers, which can lead to increased brand awareness and growth (00:06:06).
• Creating shareable content can save money on advertising and Google Ads, as people who share the content are essentially doing the marketing for the brand, and having a collection of shareable articles can be a effective marketing strategy (00:07:30).

Types of Shareable Content (00:08:04)

• To create Sharable Content Object Reference Model, it’s essential to publish content that people cannot resist, such as “10 things you didn’t know about Hollywood, Los Angeles” or “5 marketing tools every law firm should use”, which can be captivating for individuals interested in those topics (00:08:05).
• Using adjectives and adverbs in titles can make them more powerful and enticing, for example, “10 horrible things you didn’t know about Hollywood” or “5 marketing tools every successful law firm uses”, which can add a sense of urgency and importance (00:09:30).
• Listicle, such as “6 Facebook groups every entrepreneur needs to join”, can be effective in creating shareable content, as they provide a sense of urgency and importance, and can be easily written by identifying a problem and listing solutions (00:10:32).
• Creating shareable content is not limited to blog articles, but can also include ebooks, PDF ebooks, video slideshows, infographics, podcasts, and newsletters, which can be shared on different networks and can help drive traffic to a website (00:12:10).
• Using social share links on website pages and including links to the site in newsletters can also help increase the shareability of content and drive traffic to the site (00:12:54).
• Becoming a skilled marketer and learning basic online marketing skills, such as creating shareable content and setting up Google Ads campaigns, can help individuals open up online businesses in any industry (00:11:37).
• Practicing and creating content, such as writing articles and making videos, can help individuals develop their skills and create Sharable Content Object Reference Model that can be shared on different networks (00:12:01).

How to Distribute Shareable Content (00:13:05)

• To distribute shareable content, posting it on social media channels such as Facebook, LinkedIn, and Twitter is a viable option, and utilizing the boost post or advertise feature can help target specific audiences (00:13:06).
• Sharing content in Facebook groups and LinkedIn groups can also be effective, but it’s essential to post in a non-promotional way that benefits the entire group, rather than coming across as spammy (00:13:59).
• Asking colleagues, team members, friends, and family to share content on their personal social networks can help increase traffic to a website, even if only a small percentage of their network resonates with the article (00:15:27).
• Looking for influencers in a specific industry and creating content that features or mentions them, such as writing an article about the top hospitals or doctors in a particular area, can entice them to share the content with their followers (00:16:02).
• Reaching out to influencers or noteworthy individuals mentioned in an article and asking them to share it with their network can be an effective way to distribute Sharable Content Object Reference Model, especially if the article has done them a favor by acknowledging their work or expertise (00:17:12).