Member Dashboard Checklist: Guide Members Through Steps to Complete Their Profiles

Member Dashboard Checklist: Guide Members Through Steps to Complete Their Profiles (00:00:00)

• The tip of the week features Yakin Shah from Business Labs and BD Growth Suite, both of which are companies founded by him, and he will be discussing the member dashboard checklist with David (00:00:01).
• Yakin Shah is a marketplace partner and has been working with Brilliant Directories for a long time, and his team has been approved by them, with all customer reviews being verified (00:01:03).
• The marketplace offers a range of services, including basic website setup, design customizations, data importing, form editing, marketing services, and integration with third-party tools, all provided by approved developers and marketers (00:00:42).
• The member dashboard checklist is a paid add-on for sites, but it could be very useful for many websites, and Yakin Shah will provide more information about it along with his team (00:00:16).
• Yakin Shah and his team will provide information on what they do and about BD Growth Suite, giving everybody an overview of their services and how they can be beneficial (00:01:28).
• The marketplace is a tight-knit community where all developers and marketers have been approved by Brilliant Directories, and customer reviews are verified to ensure a high level of quality and trust (00:01:07).

Meet BusinessLabs & BD Growth Suite (00:01:32)

• BusinessLabs started its partnership with Brilliant Directories, and after working with several hundred clients on many projects, the idea of creating a company to help the Brilliant Directories community was born, leading to the creation of BD Growth Suite (00:01:33).
• The BD Growth Suite is a flagship service for Brilliant Directories websites, aiming to provide solutions specifically for these websites, and it will be decentralized, focusing solely on Brilliant Directories to provide stronger support (00:02:06).
• BusinessLabs is the original development and customization company, and BD Growth Suite was created to be a specialized flagship for Brilliant Directories websites and solutions (00:02:56).
• The team behind BusinessLabs and BD Growth Suite has served clients from almost nine countries, including countries in Europe, the United States, Canada, and the UK, and they continue to work with clients from various places (00:03:18).
• The creation of BD Growth Suite is intended to help the Brilliant Directories community, and it is designed to provide a range of services and solutions specifically for Brilliant Directories website owners (00:03:09).

BD Growth Suite Team Members (00:03:34)

• The team consists of 20 plus people, with some working from the Indian office and a couple of people working in the U.S, allowing for management of time zones to address critical client issues (00:03:34).
• The team operates with multiple shifts to manage dealing with users and clients around the world, ensuring that issues are addressed on the same day (00:03:41).
• The team has two shifts going on in India and a couple of people working in the U.S, working in their respective time zones to manage issues (00:03:46).
• The team’s ability to manage time zones and have multiple shifts enables them to address client issues promptly, with almost all issues being managed on a same-day basis (00:03:57).
• The team is now moving towards creating standalone products that can be added to a Brilliant Directories website, with the first product being the Member Dashboard Checklist (00:04:47).

Website Pain Points (00:04:59)

• The idea of helping members complete their profiles originated from working with beauty sites and 70 of the projects, where assistance was provided during their launch, and the majority of them reported that their members were not filling out their profiles, which hurt their SEO (00:04:59).
• The issue with incomplete profiles is that it results in poor quality and less content, which penalizes the website, whereas having more unique and meaningful content, even on a member’s profile page, improves the page’s ranking in search engines (00:05:07).
• The goal is to encourage members to fill out their profiles with rich content, making the website more valuable with extra unique content, and this can be achieved by educating them on how to use the site and the benefits of completing their profiles (00:05:13).
• Members are encouraged to add as much unique information as possible about their businesses or personal profiles, and this can be done through various methods, including webinars and email marketing, which have been used to help members complete their profiles (00:05:35).
• A visual approach is being taken to encourage members to complete their profiles, which is a more engaging way to help them understand the importance of having a complete profile and how it can benefit their online presence (00:06:13).

Member Dashboard Checklist (00:06:26)

• The main problem encountered was that members were not filling out their profiles completely, and when asked 25 questions, they only had answers to 12 of them, with managers often not having all the necessary information, (00:06:35)
• To address this issue, a member dashboard checklist was created, allowing members to fill out their profiles in stages, with the option to come back and add more information later, making it easier for them to complete their profiles, (00:07:38)
• The checklist is particularly useful for small businesses and SMBs, where managers may not have all the necessary information readily available, and it helps to break down the process into manageable chunks, (00:07:23)
• The use of a visual checklist, such as an animated GIF, can make the process more engaging and guide members through the necessary steps to complete their profiles, (00:06:28)
• The importance of complete member profiles lies in the fact that they make up the majority of the website’s content, with 99% of the pages being member profile pages, and having complete profiles means that 90% of the site’s content is in a good place, (00:09:29)
• The process of creating a member profile involves the user entering their personal and business information, with the website owner customizing the information requested from members, which can vary from one website to another, (00:10:04)
• The customization of the requested information allows each website owner to tailor the process to their specific needs, as every website is different and may require unique information from its members, (00:10:16)

Benefits of the Member Dashboard Checklist (00:10:22)

• The member dashboard checklist provides an improved user experience when members first log into their dashboard, as all the necessary information is organized in one place (00:10:26).
• The checklist helps reduce the learning curve for members, as they do not need to navigate through different tabs, such as the contact details tab or the upload profile photo tab, to find the information they need (00:10:38).
• Having all the necessary information in one organized list contributes to the website’s SEO value, which in turn helps the website thrive (00:10:51).

How BD Growth Suite Implements the Checklist Tool (00:10:58)

• A personalized meeting is held with every website owner to understand their unique priorities and requirements for the checklist, which can include 5, 10, or 15 items in a specific order, and this information is used to customize the existing tool (00:10:58).
• The checklist is tailored to the website owner’s needs through an onboarding call, where the required data points are prioritized and included in the checklist, and ongoing support is provided for the developed tool (00:11:22).
• The goal of using a tool like this is to improve SEO by gathering more information from members, which can be achieved by making the user experience more engaging and reducing form fatigue, allowing for longer forms and more unique content on profile pages (00:11:44).
• By breaking up the form into smaller, more manageable sections, users are less likely to experience form fatigue, enabling the creation of longer forms that gather more information and produce more unique content, which is beneficial for both visitors and search engines like Google (00:11:57).
• The resulting unique content on profile pages is not only good for visitors but also valued by search engines, as it provides extra content that can improve the website’s SEO (00:12:19).

Let’s See a Live Example (00:12:24)

• A sample member account was created on a site to demonstrate the member dashboard checklist, which is a straightforward process that breaks down the contact details form into smaller steps (00:12:24).
• The contact details step only requires the member’s name, and once completed, a validating check mark is displayed, and the member can proceed to upload their profile photo (00:12:28).
• The member can upload their profile photo and update their brand links, including social media links, and save the changes (00:13:54).
• The checklist can be customized to include as many or as few items as desired, and the website owner can decide how it behaves, such as displaying the next set of items once the initial ones are completed (00:14:42).
• The checklist can also include items like adding content or posting a job, which allows free members to experience the website’s features and makes the website feel complete (00:15:54).
• By engaging members through the checklist, the website can reduce profile abandonment and increase user engagement, which is a topic that was also discussed in a previous webinar (00:16:28).