This Tip of the Week covers topics including:
- 0:00 – Introduction
- 0:30 – Time for an Update…
- 1:42 – Old System vs. New System
- 7:14 – Demo of Updates
This is a segment from Webinar Wednesday 178, recorded live on May 8, 2024.
AI-Generated Transcript – Please excuse any inaccuracies
Introduction 00:00:00
- The video will discuss new updates to the newsletter and email features in Brilliant Directories.
Time for an Update… 00:00:30
- The goal of the update is to reduce reliance on third-party email marketing platforms.
- New features aim to provide more information and flexibility with built-in tools.
- The update brings 80-90% of the features offered by dedicated email sending solutions directly into the Brilliant Directories platform.
Old System vs. New System 00:01:42
- New email and newsletter features allow users to create and edit newsletters without selecting a template, exclude smart lists when sending newsletters, and view detailed statistics on newsletter performance.
- Users can now create smart lists based on newsletter statistics, schedule newsletters in advance, and send newsletters to more than 1,000 recipients at a time at cheaper rates compared to dedicated email marketing platforms.
- Further improvements and updates are planned, including more detailed reporting and statistics, additional default newsletter templates, and pre-made content blocks specifically for newsletters.
- The old newsletter system will be available until May 31st, 2024, after which the new system will become the standard.
Demo of Updates 00:07:14
- New email and newsletter features provide detailed statistics and reporting in the admin area.
- Users can create smart lists based on email engagement metrics and customize the from name and address for newsletters.
- A preview tab allows users to see a live preview of their email while editing.
- Enhancements to the email design area, including more content blocks and a user-friendly interface, are coming soon.
- Users can preview emails from a member's perspective using their ID number and exclude specific smart lists when sending emails for targeted campaigns.
- A scheduling feature enables users to send emails at a specific time, and the recipient limit has been increased to allow sending emails to the entire list in one batch.
- Improved stats and analytics provide more insights into email performance, and users can clone previously sent newsletters for easy updates.
- A new beta newsletter update button is available, and a "report an issue" button is provided for any issues experienced with the update until June. The YouTube team will promptly rectify reported issues.
