Webinar Wednesday 174 – March 13, 2024

Key Topics:

New & Upcoming Updates

• 3:36 – DATA: Search for Duplicate Member Values
• 6:20 – DIGITAL PRODUCTS: $0.00 items now display in transaction history – Sell Digital Downloads
• 7:46 – DATA: Search Member IPs by Country Name
• 9:15 – PHOTOS: “Unsplash” 5M+ Photo Library – BDers Access 10M+ Images
• 10:10 – SORT & FILTERS: Forms, Members, Categories, Web Pages, Smart Lists and More
• 10:56 – CUSTOM FORMS: Visual Display of Submission Count for Each Form

Questions & Answers

• 13:01 – Thank you Daylight Savings
• 13:20 – Instant Business Data add-on ETA?
• 14:17 – Zapier BD and Hubspot integration? BD-Hubspot Integration & Zapier How-To Video
• 16:06 – Suggestion to upload custom social media link icons
• 17:18 – Customize member profile page meta title?
• 25:16 – SEO value of state and country abbreviations vs. the entire names?
• 28:03 – How to get a webhook URL in Zapier to setup a Webhook Event?
• 32:00 – Suggestion to indicate when a parent member account is hidden – Multi-Member Manager
• 41:02 – Edit meta title of website homepage?
• 44:26 – Suggestion for Industry Name and Profession Name settings on non-member websites?
• 50:05 – Suggestion for mobile UI category dropdown selection
• 56:01 – Suggestion to have sub-accounts be a different Membership Plan from the parent account
• 59:59 – Custom post type publishing form

AI-Generated Transcript – Please excuse any inaccuracies

DATA: Search for Duplicate Member Values

• Ability to search for duplicate member values in the admin area.
• Search for attributes like phone number, email address, IP address, and custom attributes.
• Identify similarities between members and take action if needed.
• Search for origin IP to find members who signed up from the same IP address.
• Identify potential spam or unwanted signups based on IP patterns.

DIGITAL PRODUCTS: $0.00 items now display in transaction history

• Digital products add-on allows selling additional services, ebooks, event tickets, etc.
• Option to set digital products to $0 or use coupon codes to bring the price down to $0.
• Previously, $0 transactions were not listed in the admin area or member's transaction history.
• Now, $0 transactions will be displayed, allowing admins to create lists of people who purchased digital products.
• Purchasers of $0 digital products can revisit the success page and resend the confirmation email.
• $0 digital product purchasers will have the same functionality as those who purchase digital products with a value.

DATA: Search Member IPs by Country Name

• Search members by IP country is coming soon.
• It will allow users to search member IPs by country.
• It will show the country name next to the IP address.
• It can help identify unwanted signups and see where the majority of members are from.

PHOTOS: "Unsplash" 5M+ Photo Library – BDers Access 10M+ Images

• Unsplash, a library with 5 million photos, will be added to the stock photo libraries.
• With all the libraries combined, BD users will have access to over 10 million images.
• The Unsplash integration is undergoing final QA testing.

SORT & FILTERS: Forms, Members, Categories, Web Pages, Smart Lists and More

• More sorts and filters are being added to the admin area.
• Users will be able to sort and filter forms, members, categories, web pages, smart lists, and more.
• Examples include sorting members by most/least views and likes on the search members page and more sorting options on the web page builder.

CUSTOM FORMS: Visual Display of Submission Count for Each Form

• Custom forms on the platform will display the submission count for each form.
• Clicking the submission count button will take users to the forms inbox filtered for that form.
• Sorting options for forms will be expanded to include nickname, short code, last updated date, created date, and submission count.

Thank you Daylight Savings

• Beverly thanked the host for starting the webinar an hour earlier due to Daylight saving time | Daylight Savings Time.

Instant Business Data add-on ETA?

• The Instant Business Data add-on, which allows users to search business records by category and import phone numbers, is expected to be released in April.
• Initially, it will only include US records and may include Canada in the future.
• The add-on will not include email addresses at launch.

Zapier BD and Hubspot integration?

• Felipe asked if it's possible to create a Zap in Zapier to take lead form info and create a contact in HubSpot.
• It is possible to do this using a webhook.
• A webhook can be created in HubSpot for the "lead submitted" event, which will include all the lead information.
• This webhook can then be used as a trigger in Zapier to create a contact in HubSpot.
• There is a blog article that provides more information on how to do this.

Suggestion to upload custom social media link icons

• Brian suggested that it would be useful to be able to upload custom social media link icons in the admin panel.
• This would allow users to customize the social media icons that appear on their website without having to edit the widgets.
• This suggestion has come up quite often and is considered a fair suggestion.

Customize member profile page meta title?

• Stephen, a user on Certify.com, reported an issue where physician specialties are not displaying in Google search results, despite being correctly coded on the platform.
• The meta title on Stephen's profile page lacks specialty information, only showing his name and "board-certified physician."
• To resolve this, the SEO template for Stephen's member profile needs to be customized to include the specialty (e.g., plastic surgery) in the meta title.
• While Stephen can see the correct category (physician) for his profile, the subcategory (plastic surgery) is not appearing in search results.
• Customizing the profile page template to include subcategories for members is possible, but the variable needed for this may require further assistance from the support team or the Facebook group.
• The customized template ID for Stephen's website is 505.
• After implementing the necessary changes and saving them, the updated titles will appear in Google search results after a few weeks when Google recrawls the site.
• This customization enhances SEO by incorporating relevant keywords (such as specialties) in the member's title.

SEO value of state and country abbreviations vs. the entire names?

• Shorter URLs are better for sharing and have inherent value.
• Google can distinguish between state/country abbreviations and full names.
• Using one variation over the other won't significantly impact SEO.
• Google focuses more on the content and context of the page for SEO value.
• Longer URLs might take away from other important keywords in the URL.
• There could be an argument for using shorter location names in the URL.
• Google is smart and can understand image content without relying solely on image file names.
• URL structure adds to SEO points and value, but its weight has decreased compared to the past.
• Google looks for other indicators when ranking pages and images.

How to get a webhook URL in Zapier to setup a Webhook Event?

• Go to your site and go to web hooks.
• Go to the lead form lead submitted form and put the webhook URL in and turn it on.
• Submit the lead form once to test that it's actually catching the data.
• Go back to Zapier and test the trigger to see if it caught anything.
• If it caught the data, you can then connect it to HubSpot or another platform.
• Felipe is having trouble setting up a webhook event in Zapier.
• He has created an API and has Brilliant Directories and HubSpot already in Zapier.
• The trigger for the webhook event should be "web hooks by Zapier".
• Copy the webhook URL from Zapier and paste it into the webhook link field on your site.
• Turn on the webhook and submit a lead form on your site to test that it's working.
• Go back to Zapier and test the trigger to see if it caught the data.
• If it caught the data, you can then connect it to HubSpot or another platform.

Suggestion to indicate when a parent member account is hidden

• A membership add-on allows a parent account to manage additional members on a site.
• To indicate that a main account is hidden from sub-accounts, a badge or indicator can be added to the parent account.
• Hiding parent accounts can be set per membership plan, not on an individual account basis.
• A custom note can be added to the member dashboard to inform users that parent accounts are hidden.
• A workaround for hiding parent accounts from search results is to add a note indicating that the account is a parent account and is not searchable.
• A link to the page where sub-accounts can be created should be included in the note.

Edit meta title of website homepage?

• Go to the WordPress admin area and click on the orange button to display the admin bar.
• Go to the homepage and scroll down to the SEO settings.
• Delete the dynamic variables and type the desired meta title.
• Save the changes and refresh the page to see the updated meta title.
• You can also add a social media share image in the SEO settings.
• This image will be used when the specific web page is shared on social media platforms like Twitter, LinkedIn, and Facebook.

Suggestion for Industry Name and Profession Name settings on non-member websites?

• The user is creating multiple sites, including one for realtors to list homes and another for yacht brokers to list boats.
• To align with the purpose of the yacht listing site, it's suggested to use terminology that reflects the actions users will take, such as "yacht buyers" and "yacht sellers" instead of "members."
• Websites like AutoTrader and Kelley Blue Book can provide inspiration for naming different sections and actions on the site.
• The user can change the text labels on the front end of their site to modify the language used, such as changing "Become a member" to "Create an account" or "Register an account."

Suggestion for mobile UI category dropdown selection

• The keyboard pops up and obstructs category and subcategory selection on the mobile version of the website.
• The user has attempted to remove the keyboard using CSS with partial success.
• Disabling the keyboard on mobile devices or permanently is desired.
• The search bar on the website causes confusion by displaying the keyboard when clicking on subcategories.
• Solutions can be found in the Facebook group or by contacting the support team.
• The overall appearance of the website is satisfactory.

Suggestion to have sub-accounts be a different Membership Plan from the parent account

• Difficulty in implementing different membership types for sub-accounts under a parent account.
• Current workaround is to charge per sub-account instead of having different membership plans.
• Plan to introduce the ability to charge per sub-account in the future.
• Different membership plans for different sub-accounts is a more complex feature that may take longer to implement.

Custom post type publishing form

• To change the order of posts in the "Ask the Doctor" section from oldest to newest, the user should disable the customized form and switch to the default form.
• The default form should save the correct "create date" and allow the posts to be sorted correctly.
• If sorting by 'post ID' (largest to smallest) in the search results design is not working correctly, create a support ticket to have it fixed.