In this episode, we chat with Leslie Zane, a trailblazer in behavioral science and marketing, and the founder of Triggers Brand Consulting. Leslie has helped major brands like Coca-Cola, McDonald’s, and Nike unlock their potential by understanding what really drives consumer behavior. Her expertise spans everything from brand strategy to tapping into the subconscious mind. She’s also the author of *The Power of Instinct: The New Rules of Persuasion in Business and Life*, where she dives into how understanding the instinctive mind can create big wins in both business and personal branding.
Leslie takes us on a deep dive into the fascinating world of the instinctive mind, revealing how it influences our everyday choices and why certain brands capture our attention effortlessly. Want to stand out in a crowded space? Leslie’s got you covered with practical tips on how to build a brand that resonates on a deeper level and gets results. Whether you’re aiming to enhance your business influence or personal brand, this conversation is packed with insights on mastering persuasion and unlocking the power of instinct to get ahead.
