
In this episode, Uri opens up about what it was really like building Waze from the ground up and eventually steering it toward a successful exit. He talks about the lessons that stuck with him—what he got right, what he’d approach differently, and how those experiences continue to shape the way he works with startups today.
He also shares the playbook he leans on when launching or advising a company—how he thinks about product-market fit, what he looks for when forming a strong founding team, and how he shifts his focus as the business grows. And he doesn’t skip over the tough calls either, including one that weighs on every leader: knowing when it’s time to let someone go.