Your Website Success & Business Growth Rely on Remarketing Ads

Introduction 00:00:00

• Remarketing ads are a cost-effective way to get a website in front of more people and stay top of mind.
• Remarketing ads are not too complicated to understand, even for those unfamiliar with the term.
• Remarketing ads bridge the gap between marketing efforts, continuously marketing to people who have visited a website.

What Is Remarketing? 00:01:50

• Remarketing involves showing targeted ads to people who have already visited a website.
• These visitors may have come through social media posts or organic search results.
• Remarketing reinforces engagement with prospective customers who have shown interest in a website's offerings.
• Remarketing ads are displayed to these visitors as they browse the internet in other places.

Remarketing vs. Standard Advertising 00:02:53

• Remarketing ads are tailored to website visitors' past behaviors.
• Remarketing ads are more cost-effective than standard advertising.
• With remarketing, businesses can target users who have already shown interest in their products or services by visiting their website.
• Standard advertising targets people based on their interests, while remarketing targets them based on their specific actions on a website.
• A person visits a directory website listing attorneys.

Remarketing Example 00:05:31

• Remarketing ads are displayed to people who have visited a website or taken specific actions on it.
• Examples of remarketing ads:
• A law directory site showing ads to users who searched for attorneys in Dallas on Facebook.
• An e-commerce website showing ads for a specific pair of shoes to users who viewed the product page but didn't make a purchase.
• A gym offering discounts to former members who visited the cancellation page.
• Re-engaging interested visitors: Remarketing ads bring back users who showed interest in a product or service but didn't complete a conversion.
• Increasing brand awareness: Repeated exposure to a brand or product through remarketing ads can increase brand awareness and make users more likely to make a purchase.
• Generating leads: Remarketing ads can be used to generate leads by encouraging users to sign up for newsletters, trials, or other offers.
• Overall benefit: Remarketing ads can help businesses increase sales, generate leads, and build brand awareness by targeting users who have already shown interest in their products or services.

Why Remarketing Is Important 00:08:38

• Remarketing ads help re-engage website visitors who didn't complete a desired action, such as submitting a lead or creating an account.
• Remarketing ads keep your website top of mind for visitors who have already converted, increasing brand awareness.
• Remarketing ads can be personalized based on website visitors' past interactions to encourage action.
• Remarketing ads are cost-effective as they target familiar users who have shown interest in your offerings, leading to higher conversion rates and better ROI.
• Remarketing ads can be used on various online ad platforms, including Google, Bing, Meta (Facebook and Instagram), and others.
• These platforms use tracking technologies, such as cookies, to identify website visitors and deliver targeted ads to them across different websites and platforms.
• Remarketing campaigns can be customized to target specific audience segments based on their behavior, interests, and demographics.
• Remarketing ads can be tailored to display relevant products or services to website visitors, increasing the chances of conversion.

How Remarketing Works? 00:11:10

• Remarketing ads track website visitors and deliver personalized ads to them on platforms like Google, Facebook, and Instagram.
• A pixel code is used to track website visitors.
• Different audience lists can be created based on specific actions taken by website visitors.
• Remarketing ads should compel users to click and direct them to landing pages with offers or information that showcases the brand as an authority.
• Remarketing ads can keep the brand top-of-mind for website visitors who didn't immediately convert.
• They can bring people back to the website and convert them into customers.
• Remarketing ads can be more effective and cheaper than search engine optimization or intent-based advertising.
• Businesses risk losing potential conversions from website visitors who showed initial interest but didn't convert.

If You Don't Have Remarketing Ads… 00:14:52

• Remarketing ads can help businesses:
• Regain lost opportunities.
• Foster ongoing relationships and loyalty.
• Stay top of mind for both converted and unconverted website visitors.
• Grab conversions and get people to take specific actions.

Remarketing: Part 2 (coming soon) 00:17:06

• The speaker will dive into the technical aspects of remarketing, including:
• How to set up remarketing ad campaigns.
• Where to place the pixel code on a website.
• What kind of remarketing audience lists to create.
• Ideas and examples of ads for directory and membership websites.
• What sort of ad destination pages to include.