“Best Of” Lists & Articles – AI Marketing Strategy

Introduction (00:00:00)

• The tip of the week is about creating “best of” articles and lists, possibly for a blog section, using ChatGPT to help construct these articles (00:00:08).
• Previous tips of the week have covered Spotlight articles, which feature individual business members within a directory site, but not “best of” lists and articles that feature multiple business members at once (00:00:23).
• “Best of” lists and articles can be more useful than individual Spotlight articles, as they allow for the handpicking and featuring of multiple business members in one article (00:00:42).
• The goal is to provide a brief overview of how to utilize ChatGPT to quickly and efficiently generate these articles for a website, without going too in-depth on informational slides (00:00:55).
• ChatGPT has become very good and easy to use, making it a useful tool for generating “best of” articles, and the process can also be creative and fun (00:01:00).
• A link to a Google doc with ChatGPT prompts will be provided, which can be copied and pasted, and edited as needed, to help with generating “best of” articles (00:01:21).
• Examples of “best of” articles and lists will be shown to illustrate the concept being discussed (00:01:37).

What Are “Best Of” Lists? (00:01:44)

• “Best Of” lists are curated articles featuring 3 to 10 businesses in a specific niche or industry, establishing a website as a trusted resource by showcasing expert recommendations (00:01:45).
• These lists can encourage user interaction and sharing, as featured businesses will likely share the article on their social platforms and email lists, and general users may share it with others, such as when planning a trip (00:02:41).
• “Best Of” lists provide an opportunity to attract new business members, as competitors may want to register on the site to be included in future lists, and offer an upsell opportunity for existing members through sponsored spots (00:03:09).
• To maintain the trusted resource aspect, it’s recommended not to make “Best Of” lists entirely pay-to-play, but instead handpick the top businesses and offer one or two sponsored spots as an upsell to existing members (00:03:37).
• Examples of “Best Of” lists include articles such as “The top 10 best pizza restaurants in New York City,” which can feature 10 pizza restaurants listed in the directory (00:01:58).
• By featuring expert recommendations, “Best Of” lists can place a website as an expert in its field, and the provided chat GBT prompt can help achieve this (00:02:24).

Sample “Best Of” Articles (00:04:07)

• Two examples of “Best Of” articles were generated using a Chat GPT prompt, which will be shared later, to demonstrate what can be done with this tool, and these articles can be created in just a few minutes (00:04:09).
• The first article is about Italian restaurants in London, England, and was created using the Import Business Tool to import the restaurants, and the prompt was used to generate a list of three restaurants with buttons at the end of each listing (00:04:28).
• The article includes internal linking, which is good for SEO, and a call to action at the end, which can be changed in the default prompt (00:05:14).
• The second article is about financial advisors in the Bay Area, San Francisco, and also includes a link to the category page and a call to action at the end (00:05:43).
• Both articles demonstrate how “Best Of” lists can be used for SEO, especially when paired with a location, and how they can be shared with others (00:06:31).
• Other examples of “Best Of” lists were found on the internet, such as the Instant Institute of Personal Trainers’ top 20 personal trainers in London, which is good for SEO and can be used to rank for specific categories and locations (00:06:26).
• Another example is a food blogger’s list of the 16 best pizzerias in Orange County, which demonstrates how specific niches and locations can be used to create “Best Of” lists (00:07:07).
• These articles can be used as a starting point and can be modified to include images and beef up the call to action (00:07:47).

Drive Traffic and Engagement (00:08:01)

• Two primary benefits of “Best Of” articles are driving traffic and engagement on a website, and driving business registrations and potential upsells (00:08:02).
• The articles can improve search rankings due to internal linking, rich keywords, categories, and locations, depending on the search terms and keywords used (00:08:19).
• Referral traffic can be generated when featured businesses share the article on their social platforms and email lists (00:08:37).
• Social sharing by businesses and general users can drive additional traffic to the website, as seen in an example article with 404 social media shares (00:09:06).
• User interaction can be encouraged through post comments, asking readers to suggest other businesses that could be included in the list, and using features like “bookmark my favorites” (00:09:14).
• Including “Best Of” lists in scheduled content creation can encourage repeat visitors to come back to the site and see which businesses will be featured next (00:09:34).
• Establishing a website as a trusted resource in a particular niche or industry can be achieved by regularly publishing “Best Of” lists (00:09:53).
• “Best Of” articles have compounded benefits, including providing content, doing something for site members, creating something to advertise or market, and generating word-of-mouth advertising (00:10:02).
• Featured businesses will often share the article on their social media and with their peers, providing free advertisement for the site (00:10:24).
• Businesses not listed in the article may be interested in getting visibility on the site, providing an opportunity for future collaborations or mentions (00:10:34).

Drive Business Registrations and Upsells (00:10:50)

• Businesses not featured in “best of” lists on a website may be encouraged to register on the site in hopes of being included in future articles, potentially bringing in new business members (00:11:04).
• Featured businesses with unclaimed listings can be reached out to and encouraged to claim their listings, allowing them to enhance their listings and increase visibility, ultimately benefiting the website (00:11:32).
• Claimed listings can be further enhanced, and business owners can be led to premium membership offerings, providing opportunities for upsells (00:11:37).
• Existing business members can be proposed premium upsell options, such as being included or highlighted in “best of” lists, providing additional revenue streams (00:11:59).
• Businesses see value in standing out among competitors, especially those featured on the website, and may be motivated to register and take action to outshine their competitors (00:12:30).
• The fear of missing out (FOMO) can be a great driver to get people to take action and convert from visitors to listed members on the site (00:13:02).
• A video discussing 15 upsell opportunities, including built-in features and add-ons, can help expand the mind on what can be offered beyond business listings, and provide additional exposure and services to business members (00:13:23).

ChatGPT Article & Email Prompts (00:13:56)

• To create a “best of” article, a prompt can be given to Chat GPT, a tool that can assist with various tasks, including generating articles based on given parameters and criteria (00:14:25).
• The prompt should include the title of the article, such as “Top Three Italian Restaurants in London,” which can be changed later to make it more captivating (00:14:55).
• The article topic should be specified, and the title should be concise and clear, such as “Top Three Italian Restaurants in London, England” (00:15:10).
• The next step is to go to the site’s category page, in this case, the Italian restaurant category, and import relevant listings, such as restaurants from London, England (00:15:16).
• The link to the category page should be copied and provided to Chat GPT, along with links to three business listings on the site in the Italian restaurant category (00:15:33).
• The links to the business listings should be copied from the search results page, and it’s recommended to choose listings with a filled-out “About Me” section to provide more information for the article (00:16:39).
• The category page link can be a full URL or a shorter version, such as “London Italian restaurant,” and a join page URL can be added to drive traffic to the site (00:17:01).
• Once the prompt is given to Chat GPT, it will generate an article based on the provided information, which can then be edited and modified as needed (00:15:58).
• A tool is used to generate an article with HTML tags for P and h4S (subheadings) for a website, and the process of copying the generated code and pasting it into the website’s article section is demonstrated (00:17:50).
• The tool can automatically format the text with headings, paragraphs, and links, making it easier to create articles for SEO purposes (00:19:00).
• An image can be added to the article using a stock photo feature, and the article can be saved and viewed on the website (00:19:13).
• The generated article includes a nice intro, ranks items based on the input, and includes links to profile pages and other relevant pages on the website (00:19:45).
• The tool can help with internal linking, which is often a challenging and time-consuming part of creating articles for SEO purposes (00:20:17).
• The generated article includes a link to a join page or sign-up page, and the tool can be used to create articles for different websites and topics (00:20:29).
• A user, Don, volunteers to have an article created for his website, BCMmore.com, which is a travel and business guide for Canmore, and the tool is used to generate an article on the top three arts and dining spots in Canmore (00:21:08).
• A demonstration is being shown on how to create a “best of” list article using AI marketing strategy, specifically for the top three restaurants in Canmore, Alberta (00:22:23).
• Three restaurants are selected, and their links are copied and pasted into a tool that creates an article based on the information found on their pages (00:22:52).
• The tool, Chacha bt4, scans the pages for information and utilizes it to create the article, which can then be copied and pasted into an editor (00:23:35).
• The article is created, and a title, image, and other details are added to it, including a horizontal image of people having fun at a restaurant (00:24:27).
• The article is saved, and the output is reviewed, showing the top three restaurants in Canmore, including Sha Fron as the number one restaurant (00:25:04).
• Images can be added to the article, including logos and profile pictures, and can be floated to the right or left (00:25:36).
• The article can be further optimized by creating a compelling title, which can be done using the same AI tool, resulting in a clickbait-style title that is good for social media (00:26:23).
• Creating a “best of” article can be a great marketing strategy, as it can be included in a newsletter, potentially get picked up by Google, and be shared on social media to reach a wider audience (00:26:37).
• The article can be used to create a social media post that tags the featured businesses, encouraging them to share the article with their audiences and do word-of-mouth promotion (00:27:15).
• To create a social media post, a prompt can be used to generate a post that includes a title, tags the businesses, and adds relevant hashtags (00:27:29).
• It’s essential to double-check the social media handles of the featured businesses to ensure accuracy (00:27:42).
• An email template can be created to notify the featured businesses and encourage them to share the article with their customers and social networks (00:28:04).
• The email template can be generated using a prompt that includes the title of the article, a link to the article, and a message encouraging the businesses to share the article (00:28:30).
• Using AI to generate content can be an all-in-one solution for marketing purposes, including SEO, content creation, and more (00:28:53).
• When creating prompts for AI-generated content, it’s essential to be literal and specific about what is wanted and not wanted to avoid clichés, embellishments, and overly descriptive language (00:29:27).
• Using clear, factual language and avoiding transitional phrases can help create a professional and informative article (00:29:48).
• Providing guardrails for AI-generated content can help prevent the use of clichés, embellishments, and overly descriptive language, resulting in a more authentic and professional article (00:29:55).
• The process of creating “Best Of” lists and articles can be made fast and simple by using AI marketing strategy, which covers the entire process from start to finish (00:30:20).
• The chat GPT prompt for the article can be edited to fit specific needs, and there are also follow-up prompts for sharing the article on social platforms and reaching out to businesses included in the article (00:30:26).
• The entire process encourages users to play around with the prompts to see if they can be improved in any way, and to add their own touch to the created article (00:30:55).
• After the article is created, users should read it, add their own narrative, move text around, and add images to make it more engaging (00:31:03).
• The article can also include a call-to-action button, and users can edit the prompt to fetch the phone number of the business and include it in the article (00:31:15).
• The process of creating content can be made part of a routine, such as doing content creation for an hour one day a week, which can be sufficient for solo entrepreneurs who need to compartmentalize their time (00:31:50).
• The activity of creating “Best Of” lists and articles has compounded benefits, including lifting up members and putting them to work with potential Word of Mouth advertising (00:32:02).